Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets.
How might Google Search Ads provide value to Alex?
- By showing his ad to people searching for related information about helmets.
- By linking to Alex’s ad from related social-media groups.
- By displaying Alex’s ad on a website that reviews motorcycle helmets.
- By including his ad on similar motorcycle accessory store websites.
Explanation:
Google Search Ads can provide value to Alex’s online motorcycle accessories store, which specializes in custom helmets, by **showing his ad to people searching for related information about helmets.** By targeting users who are actively searching for motorcycle helmets or related accessories, Google Search Ads ensure that Alex’s ad is displayed to a highly relevant audience at the moment they express interest or intent, increasing the likelihood of attracting qualified leads and potential customers to his store. This targeted approach ensures that Alex’s advertising efforts are focused on reaching individuals with a genuine interest in motorcycle helmets, thereby maximizing the effectiveness of his campaign and potentially driving higher click-through rates, conversions, and overall return on investment. Therefore, this option is correct as it highlights the value of Google Search Ads in reaching users with specific interests or needs related to Alex’s products, ultimately contributing to the success and growth of his online motorcycle accessories store.