Amelia Is A Marketing Assistant At A Big Clothing Brand, And Has Just Sent Out Her First Email Marketing Campaign. She Takes A Look At The Click Through Rate, To Understand How Many People Clicked On A Link In The Email In Order To Land On Her Website. What Is The Drawback Of This Metric?
- (A) The reason for the rate being higher or lower is unknown
- (B) The less people that open the email, the lower the rate
- (C) It doesn’t track the number of bounces