Jo Has Noticed That Some Of Her Customers Leave Her Site Without Making A Purchase. She’s Set Up Some Product Retargeting Ads, And Wants To Measure The Performance Of Her Campaign. What Parameters Should She Look At To See If She’s Attracting Potential Customers?
- (A) Conversion rates
- (B) Number of people clicking on each ad type
- (C) Comments on her social media profile
- (D) How many pages visitors check before they leave the site
Explanation:
Jo should look at (A) Conversion rates to see if she’s attracting potential customers. Conversion rate is the percentage of visitors who take a desired action on a website, such as making a purchase. By measuring the conversion rate of her retargeting ads, Jo can determine how effective they are at attracting potential customers.
Number of people clicking on each ad type (B) could also be helpful in determining the effectiveness of her campaign, but it wouldn’t necessarily indicate whether she’s attracting potential customers.
Comments on her social media profile © wouldn’t necessarily provide an accurate measure of how effective her retargeting ads are at attracting potential customers.
How many pages visitors check before they leave the site (D) could be useful in identifying potential issues with her website, but it wouldn’t necessarily indicate whether she’s attracting potential customers.
