An app advertiser would want to use a third-party tracking company to:
- A) To see which of an app’s new users came from recent advertising clicks or views
- B) To receive reporting on basic usage analytics
- C) To have more control when communicating with each ad network
- D) have a single SDK to add to your app instead of one from each ad network
Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views
One of the main benefits is that you can have a single SDK to to set tracking.
Read more here: https://support.google.com/partners/answer/6209182?hl=en