Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
To have a single SDK to add to your app instead of one from each ad network
To have more control when communicating with each ad network
To see which of an app’s new users came from recent advertising clicks or views
To receive reporting on basic usage analytics
Explanation:
Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views
One of the main benefits is that you can have a single SDK to to set tracking.
Read more here: https://support.google.com/partners/answer/6209182?hl=en
Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views.
The reason app advertisers depend on this information is because the app ad network marketplace is very fragmented. Many app advertisers use 20 or more different ad networks to acquire or engage users. Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance.
Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.
Google has created special integration solutions for advertisers working with third parties for conversion tracking. For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.
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