At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.
False: You cannot use email marketing to close leads into customers.
True: Purchased lists will allow a business to continuously add leads to their funnel with no adverse effects
False: The average email list decays about 25% a year.
True: An effective email marketing strategy is self-sustaining and will always help to generate new business