CertificationAnswers

If you don’t know which competitors to focus on, which SEMrush tool can help you get the lay of the land?

 

Brand Monitoring

Market Explorer 

Traffic Analytics

 

What can the Topic Research tool teach you about your competitors? Choose two answers.

 

The frequency with which they produce the content on a given topic.

Content they produce that has high and low search volume. 

The subtopics of a queried topic that they have and have not covered.

 

 

True or False: With the help of the Keyword Gap tool you can optimize your organic and paid search efforts by seeing which terms you and your competitor are ranking for.

 

False

True

 

Which SEMrush tool can help you to benchmark your campaigns against the competition by exploring your competitors’ best-performing pages and finding insights on which media channels to partner with?

 

PPC Keyword tool

Position Tracking

Traffic Analytics

 

 

If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

 

The channel must not be worth much since an existing giant isn’t bothering with it.

The channel must be overly complicated and will require a lot of time and monetary investment to do well.

The channel represents an opportunity to gain market share with limited resistance.

 

 

What metrics govern the Market Explorer categories (Niche Player, Established Player, Game Changer, and Leaders)? Choose two answers.

 

Traffic Growth 

Geographic Spread

Traffic Volume 

Content Output

Revenue