CertificationAnswers

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?

 

 

• A) Browser
• B) Language
• C) Screen Colors
• D) All of these dimensions
• E) None of these dimensions

You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?

 

 

• A) remove the existing Google Analytics tracking code from the site
• B) make sure that the existing Google Analytics tracking code is placed after the opening tag
• C) replace the account ID in the existing Google Analytics tracking code with the container ID
• D) update the Google Analytics tracking code with analytics.js

Which of the following is true of ROI?

 

 

• A) If Cost is $5 and Revenue is $5, your ROI is 0%
• B) If Cost is $5 and Revenue is $5, your ROI is 20%
• C) If Cost is $5 and Revenue is $5, your ROI is 50%
• D) If Cost is $5 and Revenue is $5, your ROI is 100%
• E) None of these answers are true of ROI

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.

 

 

• A) Search Engine Optimization report
• B) Affinity Categories
• C) Site Search report
• D) Keyword report

Which of the following would be most useful for ranking pages according to revenue contribution?

 

 

• A) Page Value
• B) Margin
• C) Revenue
• D) ROI
• E) Bounce Rate

You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?

 

 

A) Audience

B) Acquisition

C) Conversion

D) Admin

E) Behavior