Which is an example of a purchase metric that can be tracked?
- Pages per visit
- Return on ad spend
- Brand awareness
- Upsells
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags.
What’s required to accomplish this?
- A sitewide tag must be added for each conversion action.
- The required code snippets must be inserted within an inline frame.
- Conversion tracking tags must use HTML5 for all site pages.
- Auto-tagging must be turned on in all of her Google Ads.
Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign.
What’s Tom defining?
- Marketing objectives
- Media objectives
- Business objectives
- Campaign metrics
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.
Why is it difficult to determine performance across multiple channels?
- Multiple channels survey only ad-exposed groups of users.
- Multiple channels aggregate all your data into a single view.
- Multiple channels consolidate campaign data for actionable insights.
- Multiple channels may use different tools to measure brand lift.
Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?
Well-managed, verified Google My Business listings get five times more views than those that are unclaimed.
How can you verify a location in Google My Business?
- You can verify with a picture, by sharing social channels, or calling Google.
- You can verify with a phone call, an e-mail, or a postcard through the mail.
- You can verify with a stamp, with a state license, or with a mobile app.
- You can verify in-person, using a third party, or with an online payment.
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions.
Which types of event tags can be created?
- Page load and click
- Time onsite and referrer
- Total pages and load speed
- Page duration and visit