CertificationAnswers

 

Which of these can Google Search Console help you to do?

• It helps you increase your social media following
• It helps you optimise your Google My Business listing
• It helps you understand which keywords people are searching for on Google
• It helps you run A/B tests on your home page

 

Explanation:

Google Search Console can help you understand which keywords people are searching for on Google. It can also help you monitor your website’s performance, identify issues and errors, and submit sitemaps for crawling by Google’s search engine bots.

 

 

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

• Organic search results
• The search results page
• Business directories
• Display advertising networks

 

Explanation:

 

Spending money on search advertising influences how your website appears in search results page.

 

Which of the following can help a search engine understand what your page is about?

• The date it was published
• The number of images used
• The total number of words
• The title tag

 

Explanation:

The following can help a search engine understand what your page is about: (D) The title tag

The title tag is an HTML element that specifies the title of a web page. It appears in the browser tab and in search engine results pages (SERPs). By including relevant keywords in your title tag, you can help search engines understand what your page is about and improve its visibility in SERPs.

 

What technology do search engines use to ‘crawl’ websites?

• Androids
• Interns
• Automatons
• Bots

 

Explanation:

Search engines use ‘bots’ (short for robots) to crawl websites. These bots are automated programs that scan websites and collect information about their content. The bots follow links from one page to another and index the content they find. This allows search engines to quickly and easily find relevant content when users perform a search.

 

Why are search engines a great place for a business to be found?

• People pay to use search engines, so there is a wealthy customer base there
• People who search are actively looking for information, products or services
• Search engines are a big trend these days
• Search engines guarantee new customers

 

Explanation:

Search engines are a great place for a business to be found because: (B) People who search are actively looking for information, products or services

When people use search engines, they are actively looking for information, products or services. This means that businesses have an opportunity to reach customers who are already interested in what they have to offer. By appearing in search engine results pages (SERPs), businesses can increase their visibility and attract more traffic to their website.

 

What type of information can KPIs provide?

• Audience segmentation
• Long-term projections
• Financial viability
• Board decisions

 

Explanation:

Great question! KPIs (Key Performance Indicators) can provide businesses with a range of information, including: Long-term projections

KPIs are used to measure the performance of a business and can provide valuable insights into its financial viability. By tracking KPIs such as revenue growth, profit margins, and return on investment (ROI), businesses can make informed decisions about their financial future and identify areas for improvement.