CertificationAnswers

 

What can you do to maximize an artist’s revenue potential in the YouTube Music app?

 

• Update the channel banner.
• Organize videos into the maximum number of shelves on the channel.
• Reply to every fan comment.
• Deliver the artist’s entire catalog to YouTube.

 

 

Can an artist promote a paid product or service on YouTube?

 

• No, paid promotions are against YouTube policy.
• Yes, if the artist gets written permission from YouTube.
• Yes, but the artist should be mindful of disclosure requirements and any third-party agreements.
• Yes, but only music-related products and services are eligible.

 

 

What can generate additional revenue for an artist on YouTube?

 

• Comments.
• Hearts.
• Concert listings.
• Channel icon.

 

 

Why might two videos with similar monetizable view counts earn different revenue?

 

• The videos have different privacy settings.
• Different ad formats are enabled on the videos.
• The videos have a different number of likes and dislikes.
• The video resolution is different.

 

 

What low-investment strategy could a channel try to increase viewership (and ad revenue) in another country?

 

• Leverage the audience to crowdsource captions and metadata translations.
• Identify local talent and create a dubbed version of videos to improve the native viewing experience.
• Re-create videos with top creators in that country.
• Do nothing – viewership in other countries has no impact on revenue.

 

 

Why might you want to review the ratio of views to ads shown on a video in two time periods?

 

• To see which type of ad brought in the most revenue.

 

• To see the effect of viewer engagement on ad rates.

 

• To see how this ratio is trending over time.

 

• To see how many subscribers watched the ad and commented on the video.