CertificationAnswers

True or False: You can use contextual targeting with videos.

 

• False

 

• True

 

Explanation:

 

The process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Google Ads uses contextual targeting when an ad group has keywords or topics and its campaign is set to show ads on the Display Network.

But you can not use contextual targeting with Video.

Read more here: https://support.google.com/google-ads/answer/1726458

 

Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on your video ad format, you can show your video ads based on words or phrases keywords related to a YouTube video, YouTube channel, or type of website that your audience is interested in. You can even target your video ads to specific topics on YouTube and the Display Network.

Read more here: https://support.google.com/adwords/answer/2454017?hl=en