CertificationAnswers

 

Fill in the blank: The _______ is the first formal meeting between your agency and your new client, which allows you to demonstrate your understanding of the client’s challenges, the action steps required, and their definition of success.

 

 

guided client onboarding program

 

new client kick-off

 

goal-setting and planning call

 

marketing and sales handoff

 

 

 

 

True or false? Your HubSpot channel account manager can join sales calls with you and your prospects.

 

 

• True

 

• False

 

 

Which of the following is NOT a best practice for building an inbound services page on your agency’s website?

 

• Organize the page for easy navigation and clarity.

 

• Tailor the language to the needs of your persona.

 

• Optimize the page around relevant terms like “inbound marketing agency” or “inbound sales consultant.”

 

• Promote your bottom-of-the-funnel offer on this page using CTAs, lead flows, and live chat.

 

 

 

Fill in the blanks: An agency’s _________ highlights all of its capabilities and an agency’s _________ is strategically bundled to drive maximum value for a particular customer or prospect.

 

• menu of services, service pack

 

• service pack, retainer pricing

 

• menu of services, bottom-of-the-funnel offer

 

• utilization rate, profit margin

 

 

 

 

True or false? Your agency must have a valid HubSpot Partner Certification and a median apps usage of six in order to qualify for the tiers program.

 

• True

 

• False

 

 

 

In month nine of a 12-month client retainer, what should your agency do to prepare for a high-quality renewal call when the day comes?

 

• Confirm the call is already scheduled; don’t leave the renewal conversation for the last minute.

 

• Approach campaign-focused questions head-on, addressing all data points, as long as they have positive answers; tactfully avoid negative performance metrics.

 

• Regardless of how the engagement has gone thus far, avoid talking about upsell opportunities; focus solely on renewing their current engagement.

 

• Check the schedule and confirm with your current point of contact; bringing in other decision-makers can make the renewal call more difficult, so use your point of contact as a champion internally.