CertificationAnswers

What does the send metric help you analyze?

 

• Any email recipients who was sent to and accepted your message.

 

• Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.

 

• Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.

 

• Any email recipients who have opted in to receive your message and were sent to

 

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

 

• SMART goals

 

• Segmentation

 

• Engagement

 

• Open and click rates

 

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?

 

• Segmentation

 

• Buyer’s journey

 

• Conversations across emails

 

• Social interaction

 

 

True or false? You need a web designer to design your marketing emails.

 

• True

 

• False

 

What does email delivery refer to?

 

• Whether or not a receiver accepts your email

 

• Whether or not a contact opens your email

 

• Whether or not a receiver clicks your email

 

• Whether or not a receiver rejects your email

 

What are the three levels of opt-in?

 

• Opt-in, opt-out, and neutral

 

• Neutral, opt-in, and confirmed opt-in

 

• Opt-out, opt-in, and GDPR opt-out

 

• There are only two.