CertificationAnswers

 

True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.

 

• True

 

• False

 

You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?

 

• Creating the right email by bringing content and subject line together

 

• Creating the right email by bringing content and context together

 

• Creating the right email by bringing context and buyer personas together

 

• Creating the right email by bringing inbound and email together

 

To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?

 

• A segment that tracks all ineligible contacts

 

• A segment that tracks all emails sent

 

• A segment that tracks all actively subscribed contacts

 

• A segment that tracks all contact sources

 

If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?

 

• Lifecycle stage

 

• Contact property

 

• Buyer’s journey

 

• Buyer persona

 

Before emailing any contacts in your database, what question do you need to ask yourself or your team?

 

• Do we have permission?

 

• Do we have a segment of contacts?

 

• Do we have a goal?

 

• Do we have an email template?

 

Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

 

• The right contacts in your database

 

• The right program to analyze the trends

 

• The right platform to bring in new contacts

 

• The right strategy to measure the decay