CertificationAnswers

Which exclusions are permitted at the campaign level to keep your ad from displaying?

 

• Location
• Website
• IP Address
• All of the above

 

 

 

The Multiple Changes wizard helps you create which of the following:

 

• Campaigns

 

• Ad groups

 

• Keywords

 

• All of the above

 

 

Which type of customer conversion is tracked by Universal Event Tracking (UET)?

 

Destination URL

Duration per visit

Mobile app installs

Purchase

All of the above

 

 

When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

 

• Keyword traffic

 

• Suggested bids

 

• Future performance

 

• Demographic targets

 

 

What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

 

• Bing Ads Intelligence

 

• Automated rules

 

• Universal Event Tagging

 

• Remarketing

 

 

How do your keyword bids and your monthly budget work together?

 

• Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
• Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
• The higher your budget, the more likely your ad will be displayed in position one for the keyword.
• Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.