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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

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Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers.

Which keyword match type would help Barbara reach the most search queries that potential clients are using?

 

  • Exact
  • Broad
  • Broad-match modifier
  • Phrase

 

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

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Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.

Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

 

  1. Tim searches for “best skateboards”.
  2. Tim scans the search
  3. Tim launches a Google Search
  4. Tim browses different skateboards on the website he navigated
  5. Tim makes a purchase from the website he navigated to

 

Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client?

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Ryan Manages YouTube Campaigns For A Client Who’s Interested In How Engaged His Viewers Are With His Content. He’d Really Like To Know When They’re Dropping Off, To Make His Calls-To-Action Are Visible. Which YouTube Analytics Report Did Ryan Share With His Client?

 

  • The traffic sources report
  • The audience retention report
  • The device duration report
  • The watch time report

 

TrueView In-Stream And TrueView Discovery Ads Can Be Bought On A Cost-Per-View (CPV). TrueView For Reach Is Billed By CPM On Impression. Which TrueView Ad Format Is Billed By Cost-Per-Acquisition (CPA)?

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TrueView In-Stream And TrueView Discovery Ads Can Be Bought On A Cost-Per-View (CPV). TrueView For Reach Is Billed By CPM On Impression. Which TrueView Ad Format Is Billed By Cost-Per-Acquisition (CPA)?

 

  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

 

Advertisers Choose YouTube Because It Delivers Proven Results. What Are Two Additional Reasons Why Advertisers Choose YouTube? (Choose 2.)

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Advertisers Choose YouTube Because It Delivers Proven Results. What Are Two Additional Reasons Why Advertisers Choose YouTube? (Choose 2.)

 

  • Offers effective Search ads for their audience
  • Offers audience insights and advanced tools to help create impactful campaigns
  • Offers audience engagement and attention
  • Has the world’s largest digital asset library

 

Dan Owns A Farm Supply Store That Sells Plows To Farmers. His Suppliers Released A New Plow, And He Wants To Get The Word Out To His Existing Customers Using Google Ads. He’s Got The Information Needed To Create A Customer Match Audience, But He’s Not Sure Where He Needs To Upload This Information. Where Does Dan Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

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Dan Owns A Farm Supply Store That Sells Plows To Farmers. His Suppliers Released A New Plow, And He Wants To Get The Word Out To His Existing Customers Using Google Ads. He’s Got The Information Needed To Create A Customer Match Audience, But He’s Not Sure Where He Needs To Upload This Information. Where Does Dan Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

 

  • Google Play and Display Pack 360
  • Google Drive and YouTube Premium
  • Google Ads and Display & Video 360
  • Google Lens and Search & Display