CertificationAnswers

 

Which are examples of Goals in Google Analytics?

 

• Making a purchase

 

• Signing up for a newsletter

 

• Completing a successful Google search

 

• Submitting a contact information form

 

 

 

 

Which formats may be used to add a custom campaign parameter to a URL?

 

• www.googlemerchandisestore.com/?utm campaign = fallsale

 

• www.googlemerchandisestore.com/?utm_campaign=fallsale

 

• www.googlemerchandisestore.com/?utm_campaign=fall_sale

 

• www.googlemerchandisestore.com/?utm_campaign = fall sale

 

 

 

 

To quickly generate campaign tags, what tool should be used?

 

• The Measurement Protocol

 

• The Segment Builder

 

• The URL Builder

 

• The Goal Selector

 

 

 

 

 

 

Which tags are standard Google Analytics campaign parameters?

 

• utm_adgroup

 

• utm_source

 

• utm_medium

 

• utm_content

 

 

 

 

Which three tags does Google Analytics require for accurate campaign tracking?

 

• Medium, Source, and Content

 

• Medium, Source, and Campaign

 

• Campaign, Content, and Term

 

• Source, Content, and Term

 

 

 

 

What report should be used to check if users are leaving from important pages on your website?

 

• Landing Pages report

 

• All Pages report

 

• Exit Pages report

 

• Pages report under Events