CertificationAnswers

 

Which factors will increase the value of a link? Choose two answers.

 

Links from PBNs

 

High authority of the linking domain

 

Relevant keywords in the anchor text

 

A link with a ‘nofollow’ attribute in the comment section of a blog post

 

 

 

Which keywords are best to target?

 

Those with higher volume and lower competition

 

Those with higher volume and higher competition

 

Those with lower volume and lower competition

 

Those with lower volume and higher competition

 

 

Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

 

302 code

 

404 code

 

503 code

 

200 code

 

 

Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

 

TripAdvisor, Foursquare

 

Google, Facebook

 

TripAdvisor, Facebook

 

Google, Yelp

 

 

Which of the following symbols should you use to separate the words in the slug, according to best practice?

 

Plusses

 

Dots

 

Hyphens

 

Colons

 

 

Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.

 

True

 

False