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Manage Ecommerce With Doubleclick Search Assessment Answers, discover how to use data to create search campaigns around your products or inventory. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

 

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Mark is creating an adaptive Shopping campaign for his client who owns a cycle shop. He wants to use feeds to create advertisements for the numerous products his client sells.

How can he make sure he gains more bid control and coverage?

By adding his client’s key products to the “Everything else” group

By setting up his feed to group all new products into one category

By choosing to let his product group automatically subdivide

By clustering similarly performing products together into relational groups

 

Providing correctly spelled product titles and brand names help DoubleClick Search produce what for your campaign?

Item titles that fit ad headlines

Landing pages that match information in your product feed

Optimal landing pages for your target countries and languages

Relevant keywords

Your client is a hotel chain that wants to easily generate search ads based on their available inventory of hotel rooms at their more than 500 locations.

What type of campaign is best suited to their needs?

Inventory campaign

Adaptive Shopping campaign

AdWords campaign

Native Shopping campaign

 

Your client is preparing to create a new inventory campaign.

What is the first thing he has to do?

Create an inventory plan

Apply formulas to the templates

Choose a name for his template

Create a template

 

Amanda is running an inventory campaign for her client, a large car dealership. Due to unexpected demand, they’ve run out of a popular car model, and Amanda needs to pause the ads for this particular model.

How does she accomplish this?

Pause the entire ad campaign, as an ad cannot be individually paused

Include logic that pauses ads when the number of cars drops below a certain threshold

Locate the ad and pause it manually

Delete the car model from the product feed

 

You’re building an adaptive Shopping campaign for your client, a retailer of designer shoes. What attribute is required for a product data feed?

Size type to identify what sizing system you are using

Shortened product title that better fits an ad headline

More than one product image to give potential customers a better view of the product

Product ID that uniquely identifies the item

 

You’re setting up a campaign to offer free shipping for all products over $25.

How can you make sure the text “Free Shipping” is automatically generated for ads for all products over $25?

You would apply specific settings to your template to establish how your data is converted into entities.

You would create a multiplier that would be applied to your campaign template.

You would use a formula to create a dynamic filter at the ad and ad group level to only display products over $25 with “Free Shipping” appended.

You would add the text to each campaign after it’s generated.

 

Michelle is working with a client that needs to submit her feed through the DoubleClick Search support team.

Why does she need to submit a sample feed two weeks before she wants it to go live?

She wants the support team to have time to provide her with an implementation timeline.

A sample feed needs to be submitted two weeks early so the support team can approve the field attributes.

The support team needs to add the feed to their FTP server.

The support team needs time to make changes to her feed prior to implementation.

 

You’re a marketing specialist at a large retailer, and you’re looking to create an adaptive Shopping campaign based on your inventory of available shoes.

What is the first thing you have to do to get the process started?

Set up a feed in Merchant Center

Contact the DoubleClick Search support team

Create a feed of product data

Create a text ad

 

Using DoubleClick Search to create a campaign with a product feed means you’ll need to input what kind of information?

The precise ad groups you require to optimize your campaign

Specific ad copy for each of your ads

Relevant keywords for search queries you want your ads to appear in

Up-to-date product data

 

Denise is running an inventory campaign and wants to make sure her top products are eligible to show.

How does she set up her report to get this information?

She will add an “Inventory management enabled” column.

She will sort the data by highest clicks or conversions and view the product status columns.

She will set up her report to track product sales based on style.

She will add an “Inventory template” column to her report.

 

You want to create an adaptive Shopping campaign advertising your new line of swimsuits. What do you need to do?

Create a feed that filters for product code

Set up your ads so DoubleClick Search will automatically subdivide your product groups by product type

Create a single campaign for swimsuits

Set up your ads so DoubleClick Search will automatically subdivide your product groups by keyword

 

You just launched a campaign to advertise a new line of purses. You really want to know the revenue generated by these specific products in the inventory feed.

What do you need to do to generate this report?

Set up your feed so it filters out all other products

Create a separate feed for the line of purses and then generate a report on that specific feed

Make sure Floodlight transaction tags are set up

Change your account settings in DoubleClick Search

 

 

 

Get Certified in Manage Ecommerce With Doubleclick Search Now!

 

Ad Exchange API Basics Assessment Answers, buyers can efficiently use many features of the Ad Exchange through the Ad Exchange Buyer API. See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, and more.

 

Get Certified in Ad Exchange API Basics Now!

 

Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?

Billing API

Marketplace API

Creatives API

RTB Breakout API

 

Which is a benefit of using the data available through the RTB Breakout API?

Buyers can run A/B tests on their creatives.

Buyers can automate modifications to bidding.

Buyers can run A/B tests on their landing pages.

Buyers can automate modifications to their creatives.

 

Which is a benefit for buyers using the Ad Exchange Creatives API?

Easy assignment of creatives for pre-targeting

Automatically generated reports

Creative testing

Bulk submission of creatives

 

What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

DoubleClick support enables the Ad Exchange account for API access.

Authorization tokens are passed between the client and the API.

Encrypted calls are used to exchange data between accounts.

Reporting data is used to ensure that the correct data is received.

 

Bulk submission of creatives is a benefit of which API feature?

RTB Breakout API

Pre-targeting API

Marketplace API

Creatives API

 

How can buyers test the API request and response using live data?

Review the Ad Exchange Help Center

Reference the RTB Breakout

Use the “Try this API” widget

Check Ad Exchange reporting

 

How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?

It’s easy to run checks on creative approval status.

It’s easy to retrieve a list of active creatives.

It’s easy to bulk submit creatives.

It’s easy to assign creatives to pre-targeting.

 

Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

Buyers can manage client invoicing directly in the API.

Buyers can submit client’s creatives to the Marketplace.

Buyers can check their client’s creatives against pre-targeting.

Buyers can see the status of their client’s negotiations.

 

Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?

Creatives API

Pre-targeting API

Marketplace API

RTB Breakout API

 

You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

Marketplace API

RTB Breakout API

Creatives API

Pre-targeting API

 

Get Certified in Ad Exchange API Basics Now!

 

Mobile In Doubleclick Campaign Manager Assessment Answers, get to know mobile advertising, how to successfully run mobile ads, as well as track and report with DoubleClick Campaign Manager. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

 

 

You’re using a travel app to book flights on your smartphone. You see an ad appear for hotels at your destination. What type of ad is this?

Mobile high-end

Mobile web

Mobile mid-range

Mobile in-app

 

DinoWorld wants to track how many users installed their Android app after clicking their ad. What is one supported way to track these installs?

Link the Google Play account to Campaign Manager and enable tracking

Have your developer write code to embed within the mobile site

Cannot track app installs

Use HTML5 to create an interactive ad that tracks app installs

 

KidApparel wants to send mobile users to install their app and desktop users to their website.

How do you accomplish this in Campaign Manager?

Traffic two ads under one placement and use targeting to direct each user to the correct ad

Traffic a single ad directing mobile users to install the app; the desktop ad is generated automatically

Traffic a single ad and let the users direct themselves

Use HTML5

 

Your client has just launched their mobile campaign and wants details on performance. Which of the following dimensions can you add to a Standard Basic report to add mobile-specific details?

Rich media

No dimensions need to be added

Platform type or Environment

Device ID

 

Sports Gear wants to know how many in-app purchases were influenced by their mobile web campaign.

Which report can you generate to provide them this information?

Both Cross-Device Conversions and Standard Basic reports

Cross-Device Conversions

Standard Basic

Audience Performance

 

What kind of creative would be best suited for smartphone users?

Creative with action-driven messaging, such as “Download now!”

Highly interactive and entertaining creative requiring a long time to experience

Large creatives that require lots of bandwidth and high connection speed

Creative optimized for large screens

 

How are conversions tracked on mobile apps?

Google Play

Cookies

Resettable device IDs passed into Campaign Manager tags

Cannot track conversions on mobile apps

 

Sally’s team has developed creatives that look really great on tablet devices.

What time of day might she expect her tablet audience to peak?

Mid-morning

Evening

Early morning

It stays constant all day

 

Which of the following is a benefit of using HTML5 for mobile advertising?

Uses device IDs instead of cookies

Can create complex effects

Works only with mobile devices

Requires sophisticated development tools

 

Sports World has a very bandwidth-intensive creative that should only be displayed for users with sufficiently fast connections.

How might they target these users with a different creative than other users?

Connection type

Browser

Browser

Android

 

Your client has a desktop and a mobile version of their website and wants to track the two separately.

How do you set this up using Floodlight tags?

Use one tag as it will automatically adjust

Create separate tags for each version of the site

You should not track mobile sites as they are not compatible with Floodlight

Only focus on tablet users

 

What mobile environment has the same functionality for Campaign Manager placements and Floodlight as desktop browsers, but optimized for mobile screens?

Google Play

Tablet

Mobile web

Mobile in-app