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Video In Doubleclick Campaign Manager Assessment Answers, get an introduction on how to run video advertising in DoubleClick Campaign Manager. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

What information is packaged in a Video Ad Serving Template (VAST) tag?

Rich media for in-app environments

Video serving files, companions, and tracking pixels

Display image files, javascript video player

Dynamic banners

Your campaign uses geographic targeting.

How do you ensure your ad always has an eligible ad to serve on mobile devices?

Use the VAST Suite Inspector

Verify your publisher’s mobile requirements

Activate the default ad

Never include companion creatives

You’re trafficking to two different publishers. One publisher does not accept .mov files.

What do you do?

Manually create VAST tags for the publisher that does not accept them

Turn off “Control transcodes from the placement”

Turn off .mov transcodes on the placement level for that publisher

Create two separate campaigns

Whose video specifications are the most important for advertisers to follow?

Publishers

Creative agencies

None

Google

What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?

The smallest file possible

A good balance of quality and file size

The highest quality possible

Optimized for mobile devices

Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative.

How will Samir execute this request?

Create a new in-stream placement for the new creative

Swap in new creative and the VAST tags will update dynamically

Tell the client creative swaps are not supported

Swap in new creative and re-send VAST tags to publisher

Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio.

In what category can you find this metric in Report Builder?

Media cost

Rich media

In-stream video

In-banner video

What type of video ad would an advertiser use to target users who are watching streaming video content?

In-banner video

A creative application program interface (API) that lets an advertiser build rich media ads

In-stream video

Rich media

Hannah’s video ad is not rendering properly in her publisher’s video player.

What should Hannah do to troubleshoot the problem?

Avoid using cookie-based targeting, particularly in desktop environments

Re-upload her creatives

Test her VAST tag with the VAST Suite Inspector

Nothing, as VAST tags are updated dynamically

When trafficking your campaign in Campaign Manager, what action do you complete first?

Upload creatives

Create placements for each publisher

Activate placements

Export VAST tags

You want to know how many viewers watched your entire 20-second ad.

Which metric do you reference?

Video Completes

Companion Impressions

Video Plays

Video First Quartile Completions

Bid Manager Brand Controls Basics Assessment Answers

An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings.

Which targeting option should they use?

Viewability of 20 percent or greater

Digital content labels

Motion picture ratings

Video ad position

Who controls the type of site content that’s acceptable for your ads to appear on?

You

Google

Industry-respected certification organizations

Consumers who watch ads

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies

YouTube Community Guidelines

AdSense Program Policies

YouTube Partner Program

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False

True

To be eligible for advertising, which of the following must videos comply with?

Nothing

Search Network Policies

Advertiser friendly content guidelines

AdSense Program Policies

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

Publishers tell Google which content is suitable for ads.

How does an advertiser create a blacklist of apps and sites where their ads will never serve?

Create a channel of URLs and apps, and set it as a blacklist for that advertiser.

Create a list of negative keywords, and set it as a blacklist for that advertiser.

Create a spreadsheet of URLs and apps, and share it with your account manager.

Enable the API for blacklisted channels, and submit through a structured data file.

Campaign Manager Brand Controls Basics Assessment Answers

An advertiser wants to prevent ads for their new campaign from serving on problematic domains. What should they do?

Enable ad blocking
Deactivate the ad tag
Unassign ads from the placement
Run default ads

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program

An advertiser wants to see what portion of their ads are serving outside their targeted geographic region. Where should they look?

Verification reports
Ad targeting settings
Publisher reports
Report Builder

To be eligible for advertising, which of the following must videos comply with?

Nothing
Search Network Policies
Advertiser friendly content guidelines
AdSense Program Policies

Why would an advertiser use digital content labels?

To verify their ads are running in a spot that’s viewable
To verify their ads are running on high-end devices
To verify their ads are running on premium inventory
To verify their ads are running next to content that is suitable for their audience

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False
True

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.

Ad Exchange Brand Controls Basics Assessment Answers

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

Publishers tell Google which content is suitable for ads.

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies

YouTube Community Guidelines

AdSense Program Policies

YouTube Partner Program

To be eligible for advertising, which of the following must videos comply with?

Nothing

Search Network Policies

Advertiser friendly content guidelines

AdSense Program Policies

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.

What brand control should they use?

Third-party verification

Pre-targeting URL exclusions

Sensitive categories

Pre-targeting vertical exclusions

Why would an advertiser use pre-targeting vertical exclusions?

If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects

If they wanted to prevent their ads from running on a specific mobile app

If they wanted to prevent their ads from running on a specific publisher domain

If they wanted to prevent their ads from running on mobile and tablet devices

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False

True

Who controls the type of site content that’s acceptable for your ads to appear on?

You

Google

Industry-respected certification organizations

Consumers who watch ads

Doubleclick Billing Basics Assessment Answers

Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?

She launched a new rich media campaign

She set up click trackers

She enabled day and time targeting

She increased media spend, which moved her to a higher rate tier

Your agency has set up a purchase order (PO) number at the billing profile level in Bid Manager.

In which section of the invoice can you see the PO number?

As an invoice split level

Directly below the Order Details

In the upper top corner of the invoice

As a payment coupon

While examining your invoice, you notice a charge that is incorrect.

At what point should you contact your Account Manager?

After paying the invoice

On the last day of the sixty-day billing cycle

After the third day of the month, but prior to the twenty-fifth

Prior to paying the invoice

Which DoubleClick platform is billed on total media costs and includes a platform fee, data fees, and any third-party fees?

AdWords

Campaign Manager

Bid Manager

Search

Alex is in charge of DoubleClick billing for his agency. He’d like to separate charges on his Bid Manager invoice so he can clearly see the costs of media fees and platform fees.

How can he accomplish this?

Assign an Itemization level as “Separate media and platform” fees

Make adjustments based on the sixty-day rolling invoice cycle

Fill out the “Billing invoice code” field

Add the information to the “Invoice detail level” field

Along with rates, which billing configuration is set based on contract?

Email address

Invoice level

Currency

Purchase order (PO) number