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Which of the following should you keep in mind when defining content for each sequence?
Mentioning how you helped a similar company see success.
Referencing your product/service at least 2x as much as you mention the buyer.
Pulling from your inventory of existing content.
Adjusting the length of your content accordingly – 200 words to 400 words.
https://www.youtube.com/watch?v=VK8kqthV9gQ
If your company does not have much content, how can you provide information to your potential buyer?
Send them the relevant content you do have
Send useful content from thought-leaders in the relevant industry
Offer a consultation/product demo
None of the above
https://www.youtube.com/watch?v=7i4kpBtnLrA
True or false? Ideal buyer profiles and buyer personas are the same thing, but ideal buyer profiles are for sales and buyer personas are for marketing.
True
False
https://www.youtube.com/watch?v=KhEWgI2kY_Q
Fill in the blank: Your best leads are strangers that match your ___________ and are active in ____________.
buyer persona, profiling companies
buyer’s journey, researching solutions
company fit, making a purchase
ideal buyer profile, the buyer’s journey
https://www.youtube.com/watch?v=Q6_ksza5-XQ
What is an ideal buyer profile?
A description of a past buyer who closed quickly
A semi-fictional representation of your ideal customer based on market research
A description that defines which buyers you can help and which buyers you can’t
All of the above
https://www.youtube.com/watch?v=Gdzztquscd0
Which of the following is not a type of lead source defined in the Identify class?
Inbound leads
Inbound companies
Common connections
Inbound hires
https://www.youtube.com/watch?v=eNcGTShMegw
