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When developing a persona, you should ask yourself all of the following questions EXCEPT:

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When developing a persona, you should ask yourself all of the following questions EXCEPT:

 

What are the implications of inaction by each persona?

 

How do these personas describe the goals or challenges they encounter that align with our company’s offering?

 

What are their preferred methods of communication within their team, their company, and their family?

 

How do these personas typically educate themselves on their goal or challenge?

 

https://www.youtube.com/watch?v=_dAggDJWzWg

 

True or false? When defining personas, you should first segment your target market by the types of companies, and then the different types of people you target within those companies.

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True or false? When defining personas, you should first segment your target market by the types of companies, and then the different types of people you target within those companies.

 

True

 

False  

 

https://www.youtube.com/watch?v=Jd7iex6JXgk

 

You’ve placed a connect call and sent a follow-up connect email, and fortunately, the potential buyer reaches back out. He expresses interest in the help you offered in your phone call and email outreach. Based on the process outlined in the Connect class, your next step should be:

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You’ve placed a connect call and sent a follow-up connect email, and fortunately, the potential buyer reaches back out. He expresses interest in the help you offered in your phone call and email outreach. Based on the process outlined in the Connect class, your next step should be:

 

Find a time to discuss

 

Develop credibility with the buyer

 

Call them and get them on the phone

 

Manage the connect call by referencing their activity

 

https://www.youtube.com/watch?v=Ah2ef6Mjj_U

 

You’ve just joined a new company as one of their newest inbound sales representatives and are excited to begin executing on their connect strategy. You’ve recently identified a potential buyer, determined their persona, and identified which lead source they came from. What are your next steps as an inbound salesperson, in order?

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You’ve just joined a new company as one of their newest inbound sales representatives and are excited to begin executing on their connect strategy. You’ve recently identified a potential buyer, determined their persona, and identified which lead source they came from. What are your next steps as an inbound salesperson, in order?

 

Assemble the content for your persona, assemble the best medium for connecting, and then begin the outreach.

 

Assemble a sequence plan, assemble the content for each sequence attempt, and then begin the sequence.

 

Explore all information you can find on them and then assemble your method of reaching out and decide.

 

Identify a common connection or some method of outreach, and begin the connect conversation by personalizing your message.

 

Explanation:

After identifying a potential buyer, the next step is to connect with them through personalized messaging and advice, further explore their particular needs and tailor the sales process to meet their timeline.

 

https://www.youtube.com/watch?v=_mOFzCJ-Gv4