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True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
Explanation:
By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.
Read more here: https://support.google.com/youtube/answer/3063482
Why should a YouTube account be linked to a Google+ page?
The Mobile App Acquisition reports provide data for which of the following?
Explanation:
Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.
The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.
Read more here:
https://support.google.com/partners/answer/6209187?hl=en
https://support.google.com/partners/answer/6209170?hl=en
The App Overview report is a summary of the most salient data from all Mobile App Analytics reports. You can use it to assess the general health of your app and follow data trends from the key reporting areas: Acquisition, Audience, Behavior, and Conversions. The App Overview is the default report for app properties.
You can customize this report using the tools in the top menu bar. To see different data, change the date range or add a segment. Share the report via email or by exporting it to a different format (e. g., CSV, PDF, TSV). Hover over a point in a line graph or the map to see more details, or click the report title to jump to the full report. Any setting you change in the report, like a date or the addition of a segment, apply to all reports until you either remove them or sign out of your Google Analytics account.
The App Overview report is not supported in the Dashboard. Some report summaries don’t appear when you click Add to Dashboard or Shortcuts from within this report.
The Audience reports can help you get to know the people using your app — where they are, how often and how long they use an app, and what devices are popular with your users. Data from these reports can help you uncover new markets and improve the performance of the app.
The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.
Use the New Users report to identify characteristics of the user groups adopting your app. The Sources report can help you discover which channels you can optimize to attract more downloads and launches. The Google Play Referral Flow report displays the app downloads and installs from the Google Play Store in an intuitive and interactive visualization.
The Behavior reports help you discover how users interact with your app. You can use these to track a wide range of information about your users, including:
Use the Conversion reports to track performance objectives and revenue targets.
Goals are a versatile way to measure how well your app fulfills customized, targeted objectives. You can set up individual goals to track discrete actions like a minimum session duration or completing a certain level in a game, and use the reports to measure conversions or completion rates of these actions.
eCommerce reports let you track in-app purchase data, including product or service sales, total revenue, and revenue per transaction. You can also track the average number of sessions it takes to complete a transaction.
https://www.youtube.com/watch?v=Ed2IQO66zKQ
Which of the following questions can be answered using the goal flow report?
Explanation:
The Goal Flow report shows the path your traffic traveled through a funnel towards a Goal conversion. This report can help you see if users are navigating your content as expected, or if there are problems, such as high drop-off rates or unexpected loops.
You can read more here: https://support.google.com/analytics/answer/2520139?hl=en
The Goal Flow report shows the path your traffic traveled through a funnel towards a Goal conversion. This report can help you see if users are navigating your content as expected, or if there are problems, such as high drop-off rates or unexpected loops.
You must have set up goals to use the Goal Flow report, and you should combine goals and Funnels for better information.
To see the Goal Flow report:
Use the Goal Flow report to investigate questions like:
If a segment of traffic behaves differently than you would like at any particular step, take a look at that content. You might find an element that doesn’t render properly or that the navigation from a user’s perspective is different than you expected when you set up your funnel. After an evaluation and making any necessary corrections, revisit the Goal Flow Report in a few weeks to see if the changes you made improved the conversion rate for that specific goal.
Goal data is processed differently from regular Analytics data. Learn more about features with non-standard data processing.
Assuming you have already created at least 1 goal and collected some data for it, access the Goal Flow report now and explore. For information about how to configure the report and use the different visualization options, read Using Flow reports.
Once you have a general idea of how the Goal Flow report works, read the “Example” articles in this topic to see some specific recommendations for using the report to optimize your content and troubleshoot issues.
https://www.youtube.com/watch?v=yywU3JoqpGo
An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
Explanation:
Conversion Optimizer (CPA Bidding) is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days. But Google recommends that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days.
Read more here: https://adwords.googleblog.com/2010/05/target-cpa-bidding-new-way-to-meet-your.html
More to learn: https://support.google.com/adwords/answer/6268632?hl=en
Today we’re announcing a new enhancement to Conversion Optimizer: Target CPA Bidding. With Target CPA Bidding, you can set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for it.
We launched Conversion Optimizer in 2007 as a tool to improve your campaign ROI. Conversion Optimizer analyzes your conversion tracking data and automatically adjusts your bids for each auction. Over the past few years, we’ve been pleased to hear from a number of you that you’ve seen significant ROI improvements after implementing Conversion Optimizer. In fact, analysis indicates that, on average, those of you who use the tool experience a 21% increase in conversions along with a 14% decrease in CPA.*
This latest update to Conversion Optimizer was made in response to your feedback. We’ve heard from many of you that you’re more accustomed to thinking in terms of a target or average CPA when it comes to managing your online advertising (as opposed to the Max CPA bids which the tool has historically required). We hope that having the additional Target CPA bidding option will make it even easier for you to boost your AdWords ROI. Of course, if you’re happy using Max CPA bids with your Conversion Optimizer campaigns, then there’s no need to make any changes to your campaigns.
To enable Target CPA bidding, visit the Settings tab in your account, select ‘Focus on Conversions,’ and click ‘Advanced Options.’ Note that Conversion Optimizer is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days.
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. This article explains how Target CPA bidding works and what its settings are.
If you don’t yet know what type of automated bid strategy is right for you, read About automated bidding first.
Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking.
To maximize results and give machine learning algorithms enough data to make informed bidding decisions, we recommend that you have at least 30 conversions in the past 30 days. It also helps if your ad group or campaign has received conversions at a similar rate for at least a few days.
Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it’s eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy.
Some conversions may cost more than your target and some may cost less, but altogether AdWords will try to keep your cost per conversion equal to the target CPA you set. These changes in CPA take place because your actual CPA depends on factors outside Google’s control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate.
For example, if you choose a target CPA of $10, AdWords will automatically set your CPC bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, remarketing list, and more.
https://www.youtube.com/watch?v=hW5GrRhqn5o
What should Brian take into account when optimizing the title attribute for his new line of bicycles?
Related keyword:
Explanations:
Submitting your product data to Google in the right format is important for creating successful ads for your products Accurately describe your product and match the title from your landing page
When naming your item using the ‘title’ attribute, we recommend that you include all relevant detailed product attributes as part of the title. This will help users identify the correct version of the product they are looking for.
Read more here: https://support.google.com/merchants/answer/188494?hl=en
Use this specification to format your product information for Google Shopping. Submitting your product data to Google in the right format is important for creating successful ads for your products.
If you’re new to Google Shopping, get started with the beginner’s guide.
Google also has a few other requirements that your product data needs to meet. Get familiar with them before you begin:
condition attribute has the fixed value new. Make sure to use the language of the target country for any attribute value without a fixed value, e.g. title. Use an underscore or space within an attribute name (e.g., image_link or image link)
https://www.youtube.com/watch?v=q0Gmq41xxwg