Blog

 

Your Social Media Content Strategy should flow naturally from your _________________________.

 

• Content Curation Tools and Tactics

 

• Internal Requests

 

• Social Media Strategy and objectives

 

• Content Creation Bandwidth

 

• Social Media Management Platform

 

 

With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

 

To more easily identify the tools and vendors that will need to be engaged.

To prevent all of your content data from being stored in the same place.

To allow for more accurate social media budgeting projections.

To make keeping track of ad spend and budgeting easier and more efficient.

To more easily track the ROI of your social media content program.

To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.

 

 

Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.

 

• Curated

 

• Created

 

• Verified

 

• Promoted

 

• Published

 

• Amplified

 

 

The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.

 

Influencer Search

 

Meta Search

 

Deep Search

 

SearchLight

 

Advanced Search

 

 

 

A key part of running a business blog is ensuring it, and by extension the organization’s website are easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.

 

None of these

 

SEO friendly

 

Black Hat Optimized

 

Search Boosted

 

Flesch-Kincaid Optimized

 

Net-Neutral

 

 

 

When it comes to creating video for your social channels, which of the following is NOT a best practice?

 

When editing, consider adding subtitles or descriptive text to your videos.

 

Shoot your video from different angles, and film additional “B-roll” footage

 

Since video will be consumed on mobile, record videos using mobile as well.

 

Film in landscape mode generally, but portrait mode when filming for Instagram Stories or Snapchat

 

Invest in professional video editing tools such as Final Cut Pro or Adobe Premiere