Blog

 

When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you’ll get more views and engagement if your video ________________.

 

• is longer and repeats key points.

 

• is full of interesting transitions and editing techniques.

 

• uses unusual lighting and sound effects.

 

• includes a pdf attachment with details from the broadcast.

 

• is short and action packed.

 

 

Let’s say you’re looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts?

 

• None of these

 

• Paid Boost via Google AdWords for underperforming posts

 

• Embed pixels into all old blog posts

 

• Link internally to previously published blog posts

 

• Email a blog link to all captured leads

 

• Hire a skywriter and graffiti artist

 

• Republish old articles with different headlines

 

 

In order to track conversions for your content performance accurately, you’ll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.

 

UTM parameters

 

Conversion trackers

 

None of these

 

Target parameters

 

Visitor trackers

 

 

A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization’s Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos:

 

Follower Based Content

 

Audience curated images

 

User-generated content

 

Visually Curated Media

 

User-discovered Media

 

 

Which of the following is NOT a reason an organization would use the Instagram Stories feature?

 

• To share content in a separate section of the app

 

• To keep a permanent record of shared content

 

• So that posts don’t show on your main Instagram profile

 

• To allow in the moment posting and live broadcasting

 

• To avoid cluttering the newsfeeds of your followers

 

 

A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

 

• larger monthly calendar; weekly calendar

 

• industry calendar; weekly schedule

 

• weekly calendar; post-by-post spreadsheet

 

• content strategy; hourly schedule

 

• social media strategy; evergreen content list none of these