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Choose which conversion count option would allow you to measure and improve your sales.

 

• Every

 

• One

 

If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?

 

• Customer reviews
• Dynamic ads
• In-search call button
• Insights

 

Which three of the following are good measurement habits for any individual or company?

 

Select All Correct Responses

 

Bring data to all of your meetings

Encourage learning from failure

Look at data only every month or so

Run tests continuously

 

 

Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate?

 

Select All Correct Responses

 

• Was the creative effective in getting attention and highlighting the brand?

  Was the right audience targeted?

  Were enough people shown the video?

  Were there any possible executional missteps?

 

 

Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance.

 

Select All Correct Responses

 

• Assess which audience targeting is performing best and double down
• Don’t make changes until the campaign has been running for at least six months
• Remove poorly performing creative and test out new creative
• Turn on automated bidding

 

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

 

• Ad recall
• Brand favorability
• Brand Lift
• Conversion Lift