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The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

 

• TRUE

 

• FALSE

 

 

What does the keyword difficulty score tell you?

 

• How difficult it is to understand that keyword

 

• How difficult it is to rank for that keyword

 

• How difficult it is to find that keyword during keyword research

 

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

 

• PPC Keyword Tool

 

• Keyword Magic Tool

 

• Keyword Overview

 

• Organic Traffic Insights

 

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

 

• What are your business goals?

 

• What revenue (the number) did you get/have last year?

 

• Are there any seasonal trends in your audience behavior?

 

• What problem do you have as a business?

 

• What problem do you solve for the customer?

 

 

What are the keyword phrase scores based on?

 

• Accuracy

 

• Popularity

 

• Seasonality