Blog

When will people on Twitter typically see a First View campaign in their timeline?

 

• The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign

 

• One specific time at the day of the campaign, as chosen by the advertiser

 

• Specific times throughout the day of the campaign, as chosen by the advertiser

 

• Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign

 

Match the best practices for good creative to the statements.

 

1. Make an impact early
2. Put your brand front and center
3. Keep it short and simple

 

• Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
• The sweet spot for a video ad is about 6 seconds. (3)
• Include your branding prominently throughout your creative. (2)

 

What is a Video Website Card?

 

• A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers

 

• A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions

 

• A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page

 

• An In-Stream Video Ad that gathers feedback using an opinion card

 

What are the three types of video formats you can choose for your Promoted Video Views campaign?

 

• Video, Conversational Video

 

• Video, GIF

 

• Video, GIF, Conversational Video

 

• Video only

 

 

True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

 

• True

 

• False

 

Video ads on Twitter feel more relevant and less intrusive because:

 

• They display only in a creator’s profile page.

 

• They only display in the timeline if they are forwarded or liked by someone you follow.

 

• They display within the timeline as normal Tweets (although marked as Promoted).

 

• They display within the timeline as normal Tweets and are not marked as Promoted.