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Match the following sponsorship types to the definitions.

 

1. Pre-roll ads before live video
2. Pre-roll ads on highlight clips
3. Brand integrations
4. Sponsored Moments

 

• Video ads that run in front of near-live feeds. (2)
• Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
• Video ads that run before live feeds. (1)
• A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)

 

In-Stream Video Ads are:

 

• Curated, relevant, engaging, and brand-safe

 

• Only shown to people over the age of 18

 

• Always longer than 30 seconds and unskippable

 

• The best way to take over the Explore tab on Twitter for a day

 

Creative matters because _____.

 

• People don’t read the copy on Twitter

 

• 47% of sales are attributed directly to creative

 

• Ads with better creative are often Retweeted by celebrities

 

• You aren’t directly in control of it

 

Each Promoted Trend is made up of which three components? (Select three.)

 

• Trend #Hashtag

 

• Companion Tweets

 

• Trend Description

 

• Animated Trend GIF

 

When creating content for First View, you should: (Select all that apply.)

 

• Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.

 

• Use extremely loud music: Loud noises attract attention and can help give your ad more views.

 

• Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.

 

• Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

 

Twitter Polls are best used when brands want to ______. (Select two.)

 

• Align with influencers who have controversial opinions

 

• Drive conversions on their website

 

• Build loyalty by listening to their audience’s opinion

 

• Involve their followers in brand or content decisions