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In-Stream Video Ads help advertisers to: (Select two.)

 

• Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.

 

• Showcase longer video > 30 seconds, or share feature-length content with brand followers

 

• Generate brand lift with video content

 

• Align brand messages with a single publisher

 

Which of the following safeguards does Twitter employ to protect brand safety?

 

• Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.

 

• Twitter uses Twitter Polls to collect user feedback on video inventory.

 

• Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.

 

• Twitter only runs ads on user generated content offering limited brand safety.

 

Which statement about First View and Promoted Trend is true?

 

• First View and Promoted Trend may not be purchased together.

 

• It is not recommended to use First View and Promoted Trend together.

 

• Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.

 

• When paired together, First View and Promoted Trend drive higher key ad metrics.

 

What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

 

• Branding, video length, strong visuals

 

• Use of captions, audio volume, color accuracy

 

• Use of influencers, spelling and grammar, video quality

 

• Use of large logos, including animals, exporting at a high frame rate

 

You may need Twitter’s #Optimization team when _____. (Select three.)

 

• You’re concerned about the cost of producing mobile-first video content

 

• You need a custom animation for an upcoming video campaign

 

• You want to optimize assets you already have

 

• Your content is underperforming

 

For video Tweet content, match the questions to the ad component:

 

1. What do you want consumers to think?
2. How do you want them to feel?
3. What do you want them to do?

 

• Link or Hashtag (3)
• Video (2)
• Active Statement (1)