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Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google.

What unique type of information would Ben’s Local Inventory ad show?

 

• Brick-and-mortar location

 

• Product origination

 

• In-store coupon codes

 

• Local consumer ratings

 

How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

 

• Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.

 

• Shopping ads feature 60-second product video reviews, heightening potential customer interest.

 

• Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.

 

• Shopping ads let you surface your local inventory, and share store details for users searching near a store.

 

Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand.

What will Susan need to create a successful Showcase Shopping ad?

 

• A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.

 

• A brick-and-mortar location that supports in-store purchases and features the artisanal product story.

 

• Curated lifestyle images and creative copy to set her products apart from the competition.

 

• An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

 

OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads.

What’s one distinguishing feature of Local Catalog ads?

 

• They’re published on 100% recycled materials.

 

• They enable OfficeKing to measure store visits.

 

• They use the consumer’s name throughout the ad.

 

• They encourage customers to call OfficeKing, rather than visit.

 

How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

 

• People click on ads with images more often than plain text ads.

 

• Potential customers can choose a specific product color before clicking the ad.

 

• The combination of price and image lets customers judge the quality of the product.

 

• Potential customers can quickly see whether the product fits their expectations.

 

Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected.

How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

 

• By showing ads more frequently than other campaign types.

 

• By displaying current stock level before the ad is opened.

 

• By appearing in more page positions than other ads.

 

• By providing product data and details before the ad is opened.