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What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

 

• Product ratings

 

• Free shipping

 

• Customer surveys

 

• One-click purchase

 

• 360-degree product view

 

Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming.

How do Smart Shopping campaigns simplify campaign management?

 

• Smart Shopping campaigns generate weekly inventory stock level reports.

 

• Smart Shopping campaigns automatically notify Alice when a sale is made.

 

• Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

 

• Smart Shopping campaigns generate suggested retail prices for commonly sold products.

 

Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad.

Which potential customer could Jonah reach by running Local Inventory ads?

 

• Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.

 

• Brian, who’s hoping to make a quick online purchase during his lunch break.

 

• Mandi, who’s looking for the lowest price, regardless of location.

 

• Rob, who wants to see a specific board in-store before he’ll purchase it.

 

How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?

 

• Smart Shopping campaigns are all based on single-size and standardized templates.

 

• Smart Shopping campaigns automatically adjust product pricing by region.

 

• Smart Shopping campaigns automate key features of ad creation and placement.

 

• Smart Shopping campaigns work entirely from the archived content of a business website.

 

Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors.

How can Shopping ads address these concerns?

 

• Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.

 

• Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.

 

• Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.

 

• Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.

 

Shopping ads help online businesses drive sales even before potential customers open ads for their products.

That’s because shoppers are more likely to complete a purchase under what conditions?

 

• When an ad is placed in multiple locations throughout search results.

 

• When they’re better informed prior to opening the ad.

 

• When an ad features an animated product image gallery.

 

• When a business’s ad is the only one to appear in search results.