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Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction.

What change to Brenda’s ad might improve the Ad Rank?

• Incorporating an image to make the ad more enticing.
• Making the headline bold to potentially improve the eCTR.
• Using colors in the message text to improve Quality Score.
• Adding seasonal messaging during the holiday season.

 

Explanation:

Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad. Create time- or location-specific ad text: Test seasonal creative around holidays or special events, or test location-optimized creative.
Adding seasonal messaging during the holiday season might improve the Ad Rank of Brenda’s ad.

• Learn more here: Skillshop Search Certification
• Third chapter: Understand the Google Ads Auction
• Sub-Chapter: Improving Ad Rank

 

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.”

How will broad match benefit Bob’s campaign?

 

• Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
• Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
• Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
• Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

 

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

 

• In-Market Audiences
• Affinity Audiences
• Customer Match
• Similar Audiences for Search

 

When are automated extensions, such as Seller Ratings, shown?

 

• When an account is white-listed for them.
• When Google predicts they’ll improve ad performance.
• When an automated extension campaign is created.
• When an advertiser manually opts in to receive them.

 

Explanation:

When customers search on Google, they sometimes see seller ratings extensions with your ad. These ratings come from reputable third-party sources and reflect the overall consumer experience with your business. You don’t need to be a Shopping advertiser or have a Google Merchant Center account for your ads or listings to be eligible for seller ratings extensions. However, if you’re not a Shopping advertiser, we’ll only show seller ratings for your free listings on the Search Network. If you are a Shopping advertiser, then we may also show seller ratings for your Shopping ads.

 

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign.

Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

 

• The user interface for Dynamic Search Ads excludes all manual controls.
• Dynamic Search Ads require no initial user configuration.
• Destination URLs are automatically kept up-to-date.
• Dynamic Search Ads don’t have to undergo the bidding process.
• Machine learning helps automatically find new keywords.

 

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.

For which activity are callout extensions beneficial?

 

• Give potential customers the ability to contact a business via a text message
• Highlight key information and unique selling points of a business
• Allow users to navigate to specific pages directly from an ad
• Provide potential customers with the ability to call a business directly from an ad