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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results.

What’s Google’s recommendation about extensions?

 

  • Use no more than two extensions per campaign or ad group.
  • Use at least five extensions and add only to ad groups.
  • Use ad extensions only when advertising the service industry.
  • Use at least three extensions in each campaign or ad group.

 

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

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A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

Which two searches may prompt the marketing manager’s ad? (Choose two.)

 

  • Boats and ships
  • Boat adventure
  • Travel on a paddle ship
  • A green boat paddle
  • Rowboat paddling

 

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results.

What else might he do to improve his Ad Rank?

 

  • Remove ad extensions.
  • Create a helpful, relevant landing page for the ad.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.

 

What are two main benefits of using Search Audience solutions? (Choose two.)

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What are two main benefits of using Search Audience solutions? (Choose two.)

 

  • Making the right bids when certain groups of people are searching for your product or services
  • Identifying the most effective ad schedules to get the best results from your budget
  • Reaching different audience segments with unique messaging that is highly relevant to them
  • Reviewing missed opportunities with regards to ad extensions and ad variations
  • Getting detailed insights into which bid strategies can work best for your search network campaigns

 

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

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As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit.

How many total characters can he use in each of these optional paths?

 

  • Up to 15 characters in each
  • Unlimited number of characters in each
  • Up to 10 characters in each
  • Up to 10 characters in one and 5 in another, for a total of 15