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Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers.

Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

 

• Google Play and Display Pack 360

 

• Google Lens and Search & Display

 

• Google Ads and Display & Video 360

 

• Google Drive and YouTube Premium

 

What counts as a view-through conversion in a TrueView for action campaign?

 

• User clicks on an element of the ad and converts within 24 hours.

 

• User sees just an impression of the ad and converts within three days.

 

• User sees just an impression of the ad and converts within 24 hours.

 

• User clicks on an element of the ad and converts within three days.

 

How does an advertiser benefit from using Google Trends?

 

• Google Trends can plan an ad campaign by trendspotting and nowcasting.

 

• Google Trends can browse case studies showing how past ad campaigns have succeeded.

 

• Google Trends can discover the top questions their target audience is asking.

 

• Google Trends can validate an idea by asking the audience directly.

 

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

 

• Target cost-per-view

 

• Target return on ad spend

 

• Maximize clicks

 

• Maximize conversions

 

Which is a key benefit of TrueView discovery?

 

• It optimizes delivery to users who are most likely to buy.

 

• It drives users to click a link or take action on an ad.

 

• It helps advertisers maximize views.

 

• It reaches users scrolling down the YouTube home page.

 

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

 

• Advertisers looking to expand their non-brand search campaigns.

 

• Advertisers labeled enterprise with budgets that exceed $100,000.

 

• Advertisers who want improvement without installing conversion tags.

 

• Advertisers with only video campaigns and a budget of at least $500.

 

• Advertisers using conversion tracking in their video campaigns.