In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
- Call-to-action and Disrupt
- Connect and Direct
- Callout and Distract
- Callout and Divert
Blog
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
- Target return on ad spend
- Maximize conversions
- Enhanced cost-per-click
- Target cost-per-acquisition
- Target on-page position
What is one reason an advertiser would choose YouTube for action?
What is one reason an advertiser would choose YouTube for action?
- Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
- Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.
What other reason can Lori provide for why users choose YouTube?
- Users can watch videos when offline.
- Users can connect with a community.
- Users pay only for videos they watch.
- Users get free cable television access.
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.
Which YouTube Intent audience solution fits this description?
- Custom Intent audiences
- Buy Signal audiences
- Core Customer audiences
- Life Events audiences
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.
What would be the ideal first-party data audience solution for this client?
- Remarketing via Google Tags
- Customer Match audience
- Custom Intent audience
- Similar Audiences