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Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

 

• Front-load the story arc, focus on framing, and use familiar faces.
• Use fast pacing of video, frequent use of audio, and free giveaways.
• Promise a deal, argue for value, and make an appeal or demand.
• Use the psychology of viewer, power of recall, and proper time for action.

 

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

 

1 TrueViewfor action
2 TrueView discovery
3 TrueView in stream
4 TrueViewfor reach

CPV (2)
CPV (3)
CPA (1)
CPM (4)

 

When it comes to driving action, you should focus on audiences with the strongest level of intent.

Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

 

• In-Market Audiences

 

• Similar Audiences

 

• Custom Intent Audiences for YouTube

 

• Remarketing or Customer Match

 

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.

What’s the three-step Customer Match process?

 

• Parse data, format files, and create reports

 

• Upload data, match the data, and create audience lists

 

• Create fields, file translation, and input customer roles

 

• Categorize inputs, distribute values, and assign traits

 

Which is a key benefit of bumper ads?

(This question have 2 possible answers)

 

• They provide highly accurate real-time data.
• They deliver comparable brand impact to TrueView for advertisers.
• They can be purchased by CPD or CP.C
• They’re most successful with computer-based viewers.

 

or

 

• They provide accurate signals.
• They deliver maximum reach.
• They produce detailed demographics.
• They create accurate customer match.

 

How does an advertiser benefit from using Google Surveys?

 

• Google Surveys can see what people are searching for and find related topics.
• Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
• Google Surveys can discover the top questions the advertiser’s target audience is asking.
• Google Surveys can plan an ad campaign by trendspotting and nowcasting.