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Which TrueView ad format is billed on a CPM basis?

 

• TrueView discovery

 

• TrueView for reach

 

• TrueView for action

 

• TrueView in-stream

 

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time.

Which report provides this information?

 

• The watch time report
• The view retention report
• The version view report
• The demographic report

 

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns.

What does ABCD stand for?

 

• Attract, Baseline, Call-to-action, Distract
• Automatic, Bold, Callout, Disrupt
• Attract, Brand, Connect, Direct
• Audience, Bait, Connect, Divert

 

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

 

• Target cost-per-lead (tCPL)

 

• Target cost-per-view (eCPV)

 

• Target cost-per-click (CPC)

 

• Target-cost-per-acquisition (tCPA)

 

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

What’s another reason advertisers choose YouTube?

 

• YouTube campaigns require no management.

 

• YouTube is powered by Google data and tools.

 

• YouTube refunds advertising spend if no conversion goals are met.

 

• YouTube has the smallest number of advertisers in each vertical.

 

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

 

• Ads that include the product on-screen had higher ad recall.

 

• Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.

 

• Ads with a person speaking directly to camera had lower ad recall.

 

• Text slides, subtitles, and voiceovers are associated with higher brand awareness.

 

• Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.