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When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

 

• 7 days
• 30 days
• 14 days
• 45 days

 

Your client is interested in testing six-second bumper ads.

What are two tips you can share with them about these ads? (Choose two.)

 

• Only use your TV ad to make a bumper.

 

• Build for large screens.

 

• Budget time to establish the ad and stick the landing.

 

• Focus on a single, simple purpose.

 

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves.

As a creator, what’s another reason Aimee should choose YouTube?

 

• YouTube creators are given lower keyword costs in search marketing auctions.
• YouTube creators can use platform tools to build their own brand’s website.
• YouTube creators can earn income by sharing ads alongside their content.
• YouTube creators can sign up for use of Google-owned HD camera systems.

 

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client.

What are the two audience solutions? (Choose two.)

 

• In-Market audiences

 

• Custom Affinity audiences

 

• Life Events audiences

 

• Demographics audiences

 

• Custom Intent audiences

 

Which percentage of YouTube ads are audible?

 

• 90%

 

• 80%

 

• 100%

 

• 95%

 

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action.

Which is a result driven by a YouTube advertising campaign to achieve action?

 

• Unique reach

 

• Ad recall

 

• Online conversions

 

• Purchase intent