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Kyler’s using conversion tracking tags to gain insight into how effectively his ads are converting customer transactions for his online store. But he notices that conversions aren’t functioning.

What can help him troubleshoot this issue?

 

• Conversions report
• Google Tag Assistant
• Google Analytics
• Google Ads Conversion Tool

 

Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase.

Which action will accomplish this?

 

• Enable your Google Analytics account in the Google Publisher Toolbar.

 

• Link your Google Firebase account with Google Analytics.

 

• Make Google Firebase your attribution provider.

 

• Insert a required JavaScript code onto each web page of your site.

 

Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign.

Which two statements can guide her as she creates a KPI? (Choose two.)

 

• A KPI shows how ads are performing in real time.

 

• A KPI is clear, measurable, and has a defined time frame.

 

• A KPI represents non-click actions, such as page views and leads.

 

• A KPI is media-channel specific, and KPIs aren’t interchangeable.

 

• By definition, A KPI is a measurement of success.

 

 

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions.

Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

 

• Purchases
• Directions
• Leads
• Sign-ups
• Pageviews

 

You’re setting up website call conversion tracking for your business, using Google Ads.

If you don’t want to manually edit your store’s website code, what must you do?

 

• Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone.

 

• Create a Google Click Identifier (GCLID) that will appear on each page of your website.

 

• Create a phone snippet to replace your store’s number with a Google forwarding number.

 

• Create a phone snippet to identify and log the phone number of the caller for tracking.

 

Jared handles marketing for a chain of restaurants that feature high-end bars. He added a bar and its restaurant as separate locations in his bulk upload, even though they share an address. Both were disapproved.

What caused the disapproval?

 

• The listing must be created using a separate email address.
• State or federal permission is required to change the address.
• Multiple locations can’t be uploaded at the same physical address.
• Editorial approval must be received to use the same address twice.

or

• Each listing must be created using a separate email address.
• Editorial approval must be received to use the same address twice.
• Jared should’ve submitted the bar and restaurant under a single title.
• Jared can only upload a maximum of 10 listings using a bulk upload.