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Google My Business gives businesses a variety of ways to promote their goods and services to users online.

What are the key benefits of Google My Business?

 

• Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.

 

• Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.

 

• Share information with competitors in your market, capture visitor’s personal information, and complete transactions online.

 

• Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.

 

Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number.

What does this number allow you to monitor?

 

• The length of each call and time it took place.

 

• The specific ad that led to a call conversion.

 

• The first and last name of the caller, and their home or business address.

 

• The reason for the call, and the specific zip code the call originated from.

 

Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads.

Which type of channel optimization is Felix using to drive higher tool sales?

 

• Creative

 

• Targeting

 

• Media Mix

 

• Bidding

 

 

Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing.

Which type of ads will Cliff compare?

 

• Ads used in identical ways, on the same budget, and with exposed groups.
• Ads used in identical ways, on the same channels, and directed at the same audience.
• Ads used in identical ways, on the same budget, and used in brand lift.
• Ads used in identical ways, on the same channels, and with unexposed groups.

 

Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website.

Which category of conversion action should Heather select as part of the setup?

 

• Set-up

 

• Lead

 

• Purchase

 

• Page view

 

How is credit dynamically attributed to each touch-point in data-driven attribution?

 

• It gives more credit to the touch-points closest to the conversion.
• It algorithmically evaluates individual customer paths to assign credit.
• It is distributed evenly to every single touch in a buyer’s journey.
• It assigns the last touch-point 100% of the credit for the conversion.