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Google My Business helps businesses engage their customers in the moments that matter most.

What are two ways Google My Business accomplishes this? (Choose two.)

 

• Qualifies new leads.
• Communicates with customers.
• Enables remarketing to visitors.
• Responds to reviews.
• Shows converted sales.

 

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address.

What’s the third potential reason for disapproval in the verification process?

 

• The location has no published photos.
• The location doesn’t appear on Google Maps.
• The location uses only one category.
• The location information doesn’t include all required fields.

 

or

 

• Location has no photos.
• Location isn’t yet open.
• Location uses one category.
• Location includes no posts.

 

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means

Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

 

• VTCs are recorded when users interact with an ad and then later convert.
• In conversion reports, VTC data are included in the conversions column rather than being separately addressed.
• A view is counted if a person watches an ad for up to 30 seconds OR clicks on a part of the ad.
• VTCs are conversions that are recorded when users view (but don’t interact with) an ad and then later convert.

 

 

As the director of advertising for a software company, Susan’s considering her customers’ journeys.

What’s the first step her potential customers will take?

 

• Provide contact information

 

• View an online advertisement

 

• Respond to a call-for-action

 

• Demonstrate loyalty

 

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

 

• Google Ads Conversion Tracking
• Conversion Linker
• Google Optimize
• Floodlight Counter

 

Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type.

How can she accomplish this?

 

• By opening her assisted conversions report.
• By switching to the attribution overview report.
• By segmenting the data by conversion action.
• By adding columns for each conversion type.