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When looking to expand your business internationally on social media, what should you do first?

• Treat all social media channels the same
• Use popular phrases and memes for that area
• Analyse platforms popular in that area
• Not advertise at all, as other countries don’t like social advertising

 

Explanation:

When looking to expand your business internationally on social media, you should first analyze platforms popular in that area. This will help you understand which social media channels are most popular in that area and how to best reach your target audience.

 

 

Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

• accessible | supply chain | legal
• affordable | supply chain | language
• exciting | customers needs | currency
• affordable | customer needs | legal

 

Explanation:

When advertising internationally, you should make your business affordable to the new market, consider the customer needs and any possible legal implications.

 

Steph Is Writing A Marketing Email To Send Out To Customers Who Have Bought Puppy Food And Toys From Her Online Shop. Which Of The Following Options Should She Select To Use In The Subject Line Of The Email?

• (A) Save ££££s on PUPPY FOOD!!!!
• (B) MEGASALE on food for PUPZ!
• (C) Hi John, do you have a new puppy?

 

Explanation:

Option (A) is not a good choice becouse no communicates the benefit of the email – saving money – and it also includes the keywords “puppy food,” which will help ensure that the email is relevant to the recipients.

Option (B) is not a good choice because it uses slang (“PUPZ”) that may not be familiar to all recipients, and it doesn’t clearly communicate what the email is about.

Option (C) the best choice because it clearly becouse  it’s too personal and doesn’t communicate any benefit or offer.

 

Steph Is Thinking About Using An Email Marketing Service To Help Her Send Out Marketing Emails For Her Pet Supplies Store. What Benefits Are There To Using An Email Marketing Service?

• (A) They make it easier for customers to sign up to receive marketing emails
• (B) They can help you create a customer database
• (C) They write marketing emails for you
• (D) They make it straightforward to send out personalised emails

 

Explanation:

Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. The benefits of using an email marketing service are:

(A) They make it easier for customers to sign up to receive marketing emails (B) They can help you create a customer database (D) They make it straightforward to send out personalised emails

Email marketing services can help you create and manage your email list, design and send professional-looking emails, and track your results. They can also provide you with templates that make it easy to create professional-looking emails quickly. Some email marketing services even offer features like automation and personalization that can help you save time and increase engagement with your subscribers.

 

Maria Has A Pet Shop In Bristol, And Is Writing Fun Blog Posts About Pets On Her Website, Which Are Also Being Promoted On Her Social Media Accounts. Her Goal Is To Try And Increase Product Sales Through Content Marketing Efforts. Which Metric Is The Most Relevant In Assessing Which Blog Posts Are Contributing To Increased Product Sales?

• (A) How long users spend on each blog post
• (B) Which websites are referring traffic to her blog
• (C) The number of new subscribers to her email marketing list
• (D) How many people click the “Buy Now” CTA at the end of each blog post

 

Explanation:

If Maria wants to increase product sales through content marketing efforts, it’s important that she tracks the right metrics. In this case, the most relevant metric for assessing which blog posts are contributing to increased product sales is D: how many people click the “Buy Now” CTA at the end of each blog post. This metric will help Maria understand which blog posts are most effective at driving sales and which ones may need to be revised or updated.

 

Lydia Is A Business Student Working For A Hotel’s Marketing Department For The Summer. She’s Responsible For Creating And Promoting Content Across The Hotel’s Online Channels. What Should She Do, And In Which Order?

She should do things in the following order:

• (1) Consider all the channels available
• (2) Decide what content to create, and when, based on the target audience
• (3) Create content
• (4) Publish content
• (5) Promote content

 

Explanation:

If Lydia wants to create and promote content across her hotel’s online channels, it’s important that she takes a strategic approach. Here’s the correct order for the actions you’ve listed:

1. Consider all the channels available
2. Decide what content to create, and when, based on the target audience
3. Create content
4. Publish content
5. Promote content

By following these steps, Lydia can create and promote content that’s more likely to resonate with her target audience and be shared on social media.