Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
- Increase the campaign’s daily budget
- Add negative keywords to the product group
- Add a promotional message to his ads
- Increase bids on products groups
Increasing bids on product groups will lead to more impressions and will increase traffic. However finding an optimal bid is just one factor optimizing your adwords campaigns.