Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

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Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

• Increase the campaign’s daily budget

• Add negative keywords to the product group

• Add a promotional message to his ads

• Increase bids on products groups

Explanations:

Increasing bids on product groups will lead to more impressions and will increase traffic. However finding an optimal bid is just one factor optimizing your adwords campaigns.

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