Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
- Increase the campaign’s daily budget
- Add negative keywords to the product group
- Add a promotional message to his ads
- Increase bids on products groups
Explanations:
Increasing bids on product groups will lead to more impressions and will increase traffic. However finding an optimal bid is just one factor optimizing your adwords campaigns.
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