Can the final phase of the funnel’s overall success be determined by how well the sales qualified leads are converting into customers?
Yes, because once your inbound efforts provide the final result to sales, your services have been proven.
No, because there are additional reports to include for assessing customer success, and bottlenecks in the marketing process.
Yes, because it demonstrates how well you are nurturing the client’s leads toward the salesperson’s funnel, and that action links back to the other steps in the holistic inbound process.
No, because an inbound lead is no more valuable to your client than any other lead.