Does every salesperson at the client’s company needs to recognize how an inbound lead was generated?
A) No, because inbound-generated leads sell themselves and no salesperson will ever need to interact with them.
B) Yes, because now that you’re working for the client, any lead worked by their salespeople will come from inbound marketing.
C) No, because once a contact is transferred from the inbound marketing funnel, it becomes a sales qualified lead (SQL). Salespeople dictate a lead’s value as they work it, so its source is of no consequence.
D) Yes, because your lead’s specific characteristics are integral to the selling process, and it’s important the salesperson can connect that lead intelligence back to the inbound effort for the sake of reporting ROI.