Bid strategies can find the most opportunities under which condition?
- A large portfolio that focuses on a single device
- A very focused portfolio that is not very complex
- A small portfolio with very clear goals
- A large portfolio with many trade-offs and opportunities
Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: DoubleClick Search Basics
- Topic: Meet your goals with bid strategies