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HubSpot CMS For Marketers Certification Exam Answers


HubSpot CMS For Marketers Certification Exam Answers
The HubSpot CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the HubSpot CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.

 

Exam:

  • There are 60 questions.
  • It should take 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to finish the exam.

 

 

 

 

Some questions:

 

When deciding on naming conventions for your CMS assets, what do you need to make sure of?

  • The names are descriptive.
  • You and your team agree on a single system.
  • You stick to it.
  • All of the above


What happens when you clone a landing page in HubSpot?

  • HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
  • HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
  • HubSpot creates a new draft page so that you can recreate the page from scratch.
  • HubSpot creates a draft version of the page which replaces the original version.


What are the five key characteristics of a good website user experience?

  • Useful, Intuitive, Consistent, Accessible, Appealing
  • Useful, Accessible, Interesting, Optimized, Intuitive
  • Useful, Consistent, Appealing, Mobile-Friendly, Engaging
  • Useful, Accessible, Optimized, Personalized, Appealing

 

 

How can you take advantage of the mere-exposure effect on your website?

  • Use the same navigation in both your header and footer
  • Create consistency across your website’s visual and written content
  • Use muted colors accentuated by bright accent colors across your website
  • Make sure to have ample whitespace to focus the attention of the user


On the website shown in this image, what could this business do to improve the user experience of their website?

  • Use muted colors or neutrals to balance bright accent colors
  • Include a navigation menu at the top of the page
  • Include a video to increase visitor engagement
  • Use whitespace to focus the attention of the user
  • A and B


On the website shown in this image, what could this business do to improve the user experience of their website?

  • Use no more than two different font families
  • Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or neutrals
  • Increase the number of items in the navigation menu
  • A and B


In the page editor in the HubSpot CMS, pages are organized by:

  • Sections, columns, rich text blocks
  • Sections, rows, columns, modules
  • Columns, rows, forms, images
  • Themes, templates, modules

 

In the HubSpot CMS, where do you go to change a page’s meta description?

  • The Contents tab
  • The Pages dashboard
  • Account settings
  • The Settings tab


What is the primary purpose of a topic cluster content strategy?

  • To create more engaging blog content for your audience
  • To generate more leads from your blog
  • To attract more visitors to your website through your blog
  • To rearrange your site architecture into clusters of related content

 

How do you build relevance and authority for your website?

  • Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
  • Build relevance by creating backlinks. Build authority by using keywords throughout your content.
  • Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
  • Build relevance by adding alt text to your images. Build authority by starting a topic cluster.


Where in HubSpot can you go to improve the on-page SEO of a blog post?

  • Your blog settings
  • The optimize tab in the blog post editor
  • The blog template in the design tools
  • Your blog dashboard


What is the SEO purpose of adding links throughout your content?

  • Links to your product pages will boost your sales, as well as drive traffic to those pages.
  • Adding affiliate links throughout your content will drive more revenue for your business.
  • Links help establish you as a trustworthy source and drive traffic to your other content.
  • Links tell Google that your content is popular and that people are sharing it on social media.


What is the purpose of a sitemap?

  • To plan out the information architecture of your website before going live
  • To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
  • To raise your domain authority by linking together all the pages of your website
  • To track the performance and traffic of your live pages and blog posts


What is the first question you should ask before you start gathering and analyzing data about your website?

  • “How is my website currently performing in search engine results pages?”
  • “How much traffic is my website getting from different channels?”
  • “What is the highest-impact page on my website currently?”
  • “What is my main goal for my website and what metrics can I track to help me achieve it?”


What tool can you use to segment your contacts database?

  • Contact properties
  • Lists
  • Landing pages
  • All of the above


Choose all that apply. Which of these tools are included for free with CMS Hub?

  • Forms
  • Conversations
  • Ads
  • Calls-to-action
  • Workflows


Where in the HubSpot CMS can you edit your website’s header and footer?

  • In the design manager
  • In your account settings
  • In the page editor
  • None of the above


Choose all that apply. What are the different types of templates in the HubSpot CMS?

  • Page templates
  • Website templates
  • Blog templates
  • System templates


Fill in the blank: Theme modules are____ _.

  • designed specifically to work within your theme
  • included by default in the HubSpot CMS
  • built by developers for a specific purpose
  • downloaded from the asset marketplace


Where can you view all of your downloaded templates and modules?

  • Your Account Settings Website
  • Pages dashboard
  • Purchased tab of the Asset Marketplace
  • Settings tab of the page editor


The purpose of the Contents tab in the page editor is to:

  • Display a list of all the content modules on your page in the order they appear
  • View and edit your theme settings
  • Add new modules to your page
  • Rearrange the order of modules on your page


What is the final step you should take before publishing a page?

  • Add a canonical URL
  • Preview the page
  • Make sure you only have one H1 header
  • Schedule the page to publish at a later date and time
  • Share it on social media


Where can you view data about an individual blog post’s performance in HubSpot?

  • On your Marketing dashboard
  • In a contacts attribution report
  • In the Optimize tab of the blog post editor
  • In the Performance tab of that blog post


Which of these data points is not tracked on the Performance tab of a blog post?

  • Entrances
  • Submissions
  • Engagement type
  • Referral source
  • Revenue


Choose all that apply. Which of the following should you add to your blog post to generate leads?

  • A text call-to-action at the top of your post
  • An image call-to-action at the bottom of your post
  • A featured image for sharing your post on social media
  • A form so readers can subscribe to your blog


The purpose of a robots.txt file is to:

  • list the pages on a website to manage the content that’s shown to search engines instruct search engines on how to handle duplicate content
  • instruct search engine bots on how to crawl the pages on a website
  • tell HubSpot the user agent of a visitor’s browser


Fill in the blank. Backlinks are links_____ _.

  • from other websites to your website
  • from your blog posts to your website pages from your website to other websites
  • from your pillar page to your subtopic content


What is the most important thing you can do to ensure your content ranks highly in search engines?

  • Add H1 headers to all of your pages and blog posts
  • Create high-quality content that’s relevant to searchers’ needs
  • Optimize your content for your primary long-tail keyword
  • Generate backlinks between your website and other credible sites


Which of these is not a recommended best practice for writing blog post titles?

  • Keep it under 70 characters
  • Include your primary long-tail keyword
  • Use engaging words
  • Write it in the form of a question


Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

  • It is a signal that search engines use to detect spam.
  • It creates a confusing user experience for your blog RSS readers.
  • It will prevent your blog post from being crawled and indexed by search engine bots.
  • It is not a best practice for a topic cluster content strategy.


Where can you find your website and traffic analytics reports in HubSpot?

  • Reports > Reports
  • Reports > Dashboards
  • Reports > Analytics Tools
  • Page Performance


What is the first-touch attribution model?

  • Singles out the first touchpoint as the most recent visit.
  • 100% of the credit is assigned to the page that originally drove a visitor to your site.
  • Gives credit to the touchpoint where a conversion directly occurred.
  • Assigns a weighted percentage of the credit to the most recent touch points.


Which of these is not a content status in HubSpot?

  • Draft
  • Scheduled
  • Published
  • Updated
  • Archived


Choose all that apply. Which of these pieces of content should be archived and unpublished?

  • Landing pages for expired offers
  • Product pages for products you no longer sell
  • Event pages for events that have passed
  • Blog posts that aren’t optimized for search engines


Which of these characteristics is not available to use in smart content?

  • Device type Referral source
  • Preferred language
  • Contact list membership
  • Email address


What is a buyer persona?

  • A realistic representation of your current customers based on their prior purchases and NPS scores
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A detailed profile of one of your existing customers with real data and quotes from them
  • A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services


Which of these segments is a good place to start with your personalization efforts?

  • Your social media followers
  • Accounts you want to target
  • All visitors to your site in the past 60 days
  • Your buyer personas


How is a visitor’s country determined for smart content?

  • The language set in the visitor’s browser
  • The user agent
  • The visitor’s IP address
  • The country property in your CRM


Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

  • Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
  • Include more detailed descriptions of the genus and species of each plant
  • Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
  • Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them


Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include: Customizing your sitemap.

  • Adding links between topic cluster content.
  • Customizing your robots.txt file.
  • Enabling Google AMP.
  • Requiring HTTPs for your domains.


How do CMS developers use themes?

  • Themes enable developers to create a site-wide content editing experience for marketers
  • Themes enable developers to use the tools and technologies they prefer
  • Themes prevent marketers from making side-wide design changes to their websites
  • Themes are built by marketers to help developers understand their business’s branding


What is a topic cluster?

  • A targeted cluster of relevant content that covers a specific topic in depth
  • A collection of blog posts that addresses a series of related questions
  • A comprehensive page that covers a topic in great detail
  • A series of emails covering a specific topic that are used to generate leads


Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

  • Where your visitors are coming from
  • Which visitors are marketing qualified leads
  • What content your visitors are engaging with
  • Which pages your visitors are landing on

 

Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

  • File manager
  • Forms
  • Themes
  • Landing pages

 

 

 

 

Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

By

Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

 

  • Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
  • Include more detailed descriptions of the genus and species of each plant
  • Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
  • Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them

 

Explanation: The selected answer, ‘Add a ‘Recommended’ tag to plants that are easy to take care of and well-suited for apartment living,’ is correct because it directly addresses the needs and preferences of Jill’s main buyer persona. By adding a ‘Recommended’ tag to plants that are easy to care for and suitable for apartment living, Jill can effectively guide her target audience towards options that align with their specific requirements and preferences. This approach streamlines the decision-making process for young women who are interested in adding greenery to their apartments but may lack knowledge about plant care. By highlighting plants that are low-maintenance and well-suited for indoor environments, Jill can provide valuable guidance and increase the likelihood of conversion for her target audience. Additionally, this form of personalization enhances the user experience by presenting relevant options upfront, reducing the need for users to sift through extensive plant listings to find suitable options. This approach aligns with the principles of effective personalization, which involve tailoring content and experiences to meet the specific needs and preferences of the target audience, ultimately driving engagement, satisfaction, and conversion on The Green Thumb’s website.

True or False? You can have unlimited smart rules per module.

By

True or False? You can have unlimited smart rules per module.

 

  • True

 

  • False

 

Explanation: The correct answer is ‘False.’ While smart rules offer powerful functionality for dynamically displaying content based on specific criteria, there are limitations to the number of smart rules that can be applied per module within a content management system. Depending on the platform or tool being used, there may be restrictions on the number of smart rules that can be implemented per module due to performance considerations and to ensure optimal functionality and user experience. Having an unlimited number of smart rules per module could potentially lead to performance issues, increased complexity, and difficulties in managing and maintaining the rules effectively. Therefore, while smart rules offer flexibility and customization options, it’s important to adhere to any limitations or guidelines set by the platform to ensure that the implementation remains efficient, manageable, and aligned with best practices for content personalization and optimization.

How is a visitor’s country determined for smart content?

By

How is a visitor’s country determined for smart content?

  • The language set in the visitor’s browser
  • The user agent
  • The visitor’s IP address
  • The country property in your CRM

 

Explanation: The correct answer is ‘The visitor’s IP address.’ A visitor’s country for smart content is determined primarily based on their IP address. Every device connected to the internet is assigned a unique IP address, which contains location information such as the country, city, and sometimes even the specific geographic coordinates of the device. By analyzing the IP address of a visitor, smart content tools can determine their approximate geographic location, including their country. This information allows marketers to deliver personalized content tailored to the visitor’s country, such as displaying pricing in the local currency, promoting relevant events or offers available in their region, or presenting localized language options. While factors like the language set in the visitor’s browser or the user agent can provide some clues about the visitor’s location, they are not as accurate or reliable as the IP address for determining country-specific personalization. Similarly, the country property in a CRM system may contain accurate information about a visitor’s country, but it typically requires prior data collection and may not always be available or up-to-date for every visitor. Therefore, relying on the visitor’s IP address is the most effective method for determining their country for smart content personalization.

Which of these segments is a good place to start with your personalization efforts?

By

Which of these segments is a good place to start with your personalization efforts?

  • Your social media followers
  • Accounts you want to target
  • All visitors to your site in the past 60 days
  • Your buyer personas

 

Explanation: The correct answer is ‘Your buyer personas.’ When initiating personalization efforts, starting with your buyer personas provides a solid foundation for crafting tailored experiences that resonate with your target audience. Buyer personas represent the characteristics, preferences, and behaviors of your ideal customers, derived from real data and insights. By understanding the needs, pain points, motivations, and preferences of your buyer personas, you can tailor content, offers, and experiences to align with their specific needs and interests. This targeted approach increases the relevance and effectiveness of your personalization efforts, leading to improved engagement, conversion rates, and overall customer satisfaction. Moreover, leveraging buyer personas allows you to prioritize personalization efforts based on the segments of your audience that are most likely to generate valuable outcomes for your business. While segments like social media followers, targeted accounts, or all visitors to your site in the past 60 days may provide valuable insights, starting with your buyer personas ensures that your personalization efforts are strategically aligned with the needs and characteristics of your ideal customers, laying the groundwork for successful and impactful personalization strategies.

True or False? Adding someone’s name to a page is effective personalization.

By

True or False? Adding someone’s name to a page is effective personalization.

 

  • True

 

  • False

 

Explanation: The correct answer is ‘False.’ While adding someone’s name to a page may seem like a form of personalization, it is a superficial and often ineffective approach to true personalization. True personalization involves tailoring content and experiences to meet the specific needs, preferences, and behaviors of individual users based on a deeper understanding of their characteristics and context. Simply inserting a name onto a page does not necessarily enhance the relevance or value of the content to the user. Effective personalization requires gathering and analyzing data about users’ demographics, behaviors, interests, and interactions with the website or platform. This data can then be used to deliver customized content, product recommendations, offers, or experiences that are genuinely relevant and engaging for each user. Therefore, while adding someone’s name to a page may create a sense of familiarity, it does not constitute meaningful personalization that significantly improves the user experience or drives desired outcomes.

What is a buyer persona?

By

What is a buyer persona?

 

  • A semi-fictional representation of your ideal customer based on data.
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready”? they are.
  • A story that describes your sales process from the buyer’s point of view.

or

  • Your customers
  • A fictional representation of your ideal customer
  • A summary of your last 10 customers
  • People who aren’t a good fit for your business

or

  • A realistic representation of your current customers based on their prior purchases and NPS scores
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A detailed profile of one of your existing customers with real data and quotes from them
  • A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services