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HubSpot CMS For Marketers Certification Exam Answers


HubSpot CMS For Marketers Certification Exam Answers
The HubSpot CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the HubSpot CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.

 

Exam:

  • There are 60 questions.
  • It should take 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to finish the exam.

 

 

 

 

Some questions:

 

When deciding on naming conventions for your CMS assets, what do you need to make sure of?

  • The names are descriptive.
  • You and your team agree on a single system.
  • You stick to it.
  • All of the above


What happens when you clone a landing page in HubSpot?

  • HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
  • HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
  • HubSpot creates a new draft page so that you can recreate the page from scratch.
  • HubSpot creates a draft version of the page which replaces the original version.


What are the five key characteristics of a good website user experience?

  • Useful, Intuitive, Consistent, Accessible, Appealing
  • Useful, Accessible, Interesting, Optimized, Intuitive
  • Useful, Consistent, Appealing, Mobile-Friendly, Engaging
  • Useful, Accessible, Optimized, Personalized, Appealing

 

 

How can you take advantage of the mere-exposure effect on your website?

  • Use the same navigation in both your header and footer
  • Create consistency across your website’s visual and written content
  • Use muted colors accentuated by bright accent colors across your website
  • Make sure to have ample whitespace to focus the attention of the user


On the website shown in this image, what could this business do to improve the user experience of their website?

  • Use muted colors or neutrals to balance bright accent colors
  • Include a navigation menu at the top of the page
  • Include a video to increase visitor engagement
  • Use whitespace to focus the attention of the user
  • A and B


On the website shown in this image, what could this business do to improve the user experience of their website?

  • Use no more than two different font families
  • Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or neutrals
  • Increase the number of items in the navigation menu
  • A and B


In the page editor in the HubSpot CMS, pages are organized by:

  • Sections, columns, rich text blocks
  • Sections, rows, columns, modules
  • Columns, rows, forms, images
  • Themes, templates, modules

 

In the HubSpot CMS, where do you go to change a page’s meta description?

  • The Contents tab
  • The Pages dashboard
  • Account settings
  • The Settings tab


What is the primary purpose of a topic cluster content strategy?

  • To create more engaging blog content for your audience
  • To generate more leads from your blog
  • To attract more visitors to your website through your blog
  • To rearrange your site architecture into clusters of related content

 

How do you build relevance and authority for your website?

  • Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
  • Build relevance by creating backlinks. Build authority by using keywords throughout your content.
  • Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
  • Build relevance by adding alt text to your images. Build authority by starting a topic cluster.


Where in HubSpot can you go to improve the on-page SEO of a blog post?

  • Your blog settings
  • The optimize tab in the blog post editor
  • The blog template in the design tools
  • Your blog dashboard


What is the SEO purpose of adding links throughout your content?

  • Links to your product pages will boost your sales, as well as drive traffic to those pages.
  • Adding affiliate links throughout your content will drive more revenue for your business.
  • Links help establish you as a trustworthy source and drive traffic to your other content.
  • Links tell Google that your content is popular and that people are sharing it on social media.


What is the purpose of a sitemap?

  • To plan out the information architecture of your website before going live
  • To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
  • To raise your domain authority by linking together all the pages of your website
  • To track the performance and traffic of your live pages and blog posts


What is the first question you should ask before you start gathering and analyzing data about your website?

  • “How is my website currently performing in search engine results pages?”
  • “How much traffic is my website getting from different channels?”
  • “What is the highest-impact page on my website currently?”
  • “What is my main goal for my website and what metrics can I track to help me achieve it?”


What tool can you use to segment your contacts database?

  • Contact properties
  • Lists
  • Landing pages
  • All of the above


Choose all that apply. Which of these tools are included for free with CMS Hub?

  • Forms
  • Conversations
  • Ads
  • Calls-to-action
  • Workflows


Where in the HubSpot CMS can you edit your website’s header and footer?

  • In the design manager
  • In your account settings
  • In the page editor
  • None of the above


Choose all that apply. What are the different types of templates in the HubSpot CMS?

  • Page templates
  • Website templates
  • Blog templates
  • System templates


Fill in the blank: Theme modules are____ _.

  • designed specifically to work within your theme
  • included by default in the HubSpot CMS
  • built by developers for a specific purpose
  • downloaded from the asset marketplace


Where can you view all of your downloaded templates and modules?

  • Your Account Settings Website
  • Pages dashboard
  • Purchased tab of the Asset Marketplace
  • Settings tab of the page editor


The purpose of the Contents tab in the page editor is to:

  • Display a list of all the content modules on your page in the order they appear
  • View and edit your theme settings
  • Add new modules to your page
  • Rearrange the order of modules on your page


What is the final step you should take before publishing a page?

  • Add a canonical URL
  • Preview the page
  • Make sure you only have one H1 header
  • Schedule the page to publish at a later date and time
  • Share it on social media


Where can you view data about an individual blog post’s performance in HubSpot?

  • On your Marketing dashboard
  • In a contacts attribution report
  • In the Optimize tab of the blog post editor
  • In the Performance tab of that blog post


Which of these data points is not tracked on the Performance tab of a blog post?

  • Entrances
  • Submissions
  • Engagement type
  • Referral source
  • Revenue


Choose all that apply. Which of the following should you add to your blog post to generate leads?

  • A text call-to-action at the top of your post
  • An image call-to-action at the bottom of your post
  • A featured image for sharing your post on social media
  • A form so readers can subscribe to your blog


The purpose of a robots.txt file is to:

  • list the pages on a website to manage the content that’s shown to search engines instruct search engines on how to handle duplicate content
  • instruct search engine bots on how to crawl the pages on a website
  • tell HubSpot the user agent of a visitor’s browser


Fill in the blank. Backlinks are links_____ _.

  • from other websites to your website
  • from your blog posts to your website pages from your website to other websites
  • from your pillar page to your subtopic content


What is the most important thing you can do to ensure your content ranks highly in search engines?

  • Add H1 headers to all of your pages and blog posts
  • Create high-quality content that’s relevant to searchers’ needs
  • Optimize your content for your primary long-tail keyword
  • Generate backlinks between your website and other credible sites


Which of these is not a recommended best practice for writing blog post titles?

  • Keep it under 70 characters
  • Include your primary long-tail keyword
  • Use engaging words
  • Write it in the form of a question


Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?

  • It is a signal that search engines use to detect spam.
  • It creates a confusing user experience for your blog RSS readers.
  • It will prevent your blog post from being crawled and indexed by search engine bots.
  • It is not a best practice for a topic cluster content strategy.


Where can you find your website and traffic analytics reports in HubSpot?

  • Reports > Reports
  • Reports > Dashboards
  • Reports > Analytics Tools
  • Page Performance


What is the first-touch attribution model?

  • Singles out the first touchpoint as the most recent visit.
  • 100% of the credit is assigned to the page that originally drove a visitor to your site.
  • Gives credit to the touchpoint where a conversion directly occurred.
  • Assigns a weighted percentage of the credit to the most recent touch points.


Which of these is not a content status in HubSpot?

  • Draft
  • Scheduled
  • Published
  • Updated
  • Archived


Choose all that apply. Which of these pieces of content should be archived and unpublished?

  • Landing pages for expired offers
  • Product pages for products you no longer sell
  • Event pages for events that have passed
  • Blog posts that aren’t optimized for search engines


Which of these characteristics is not available to use in smart content?

  • Device type Referral source
  • Preferred language
  • Contact list membership
  • Email address


What is a buyer persona?

  • A realistic representation of your current customers based on their prior purchases and NPS scores
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A detailed profile of one of your existing customers with real data and quotes from them
  • A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services


Which of these segments is a good place to start with your personalization efforts?

  • Your social media followers
  • Accounts you want to target
  • All visitors to your site in the past 60 days
  • Your buyer personas


How is a visitor’s country determined for smart content?

  • The language set in the visitor’s browser
  • The user agent
  • The visitor’s IP address
  • The country property in your CRM


Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?

  • Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
  • Include more detailed descriptions of the genus and species of each plant
  • Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
  • Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them


Choose all that apply. Technical optimizations you can make to your website in the HubSpot CMS include: Customizing your sitemap.

  • Adding links between topic cluster content.
  • Customizing your robots.txt file.
  • Enabling Google AMP.
  • Requiring HTTPs for your domains.


How do CMS developers use themes?

  • Themes enable developers to create a site-wide content editing experience for marketers
  • Themes enable developers to use the tools and technologies they prefer
  • Themes prevent marketers from making side-wide design changes to their websites
  • Themes are built by marketers to help developers understand their business’s branding


What is a topic cluster?

  • A targeted cluster of relevant content that covers a specific topic in depth
  • A collection of blog posts that addresses a series of related questions
  • A comprehensive page that covers a topic in great detail
  • A series of emails covering a specific topic that are used to generate leads


Choose all that apply. At a high level, which metrics should you be tracking about your website performance?

  • Where your visitors are coming from
  • Which visitors are marketing qualified leads
  • What content your visitors are engaging with
  • Which pages your visitors are landing on

 

Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?

  • File manager
  • Forms
  • Themes
  • Landing pages

 

 

 

 

The purpose of a robots.txt file is to:

By

The purpose of a robots.txt file is to:

  • list the pages on a website to manage the content that’s shown to search engines
  • instruct search engines on how to handle duplicate content
  • instruct search engine bots on how to crawl the pages on a website
  • tell HubSpot the user agent of a visitor’s browser

 

Explanation: The correct answer is ‘instruct search engine bots on how to crawl the pages on a website.’ A robots.txt file serves as a set of instructions for search engine crawlers, detailing which areas of a website they are allowed to access and index. By specifying rules in the robots.txt file, website owners can direct search engine bots to prioritize crawling certain pages while excluding others, thus controlling how their site is presented in search engine results. This helps in optimizing the visibility and accessibility of the website’s content to search engines, ultimately influencing its search engine ranking. The other options are incorrect because while managing content for search engines and handling duplicate content are important aspects of search engine optimization (SEO), they are not the primary purpose of the robots.txt file. Additionally, telling HubSpot the user agent of a visitor’s browser is not related to the function of a robots.txt file, as HubSpot is a marketing automation platform and not a search engine.

Choose all that apply. Which of the following should you add to your blog post to generate leads?

By

Choose all that apply. Which of the following should you add to your blog post to generate leads?

  • A text call-to-action at the top of your post
  • An image call-to-action at the bottom of your post
  • A featured image for sharing your post on social media
  • A form so readers can subscribe to your blog

 

Explanation: The selected answers, A text call-to-action at the top of your post, An image call-to-action at the bottom of your post, and A form so readers can subscribe to your blog, are all correct. Incorporating various types of call-to-action (CTA) elements strategically within a blog post can effectively generate leads by encouraging reader engagement and prompting them to take desired actions. Placing a text CTA at the top of the post grabs the reader’s attention early on and encourages immediate action, while an image CTA at the bottom of the post serves as a visually appealing and compelling reminder to engage further. Additionally, including a form within the post allows readers to subscribe to the blog, providing a direct avenue for capturing leads and nurturing them over time. These CTAs work synergistically to guide readers through the conversion funnel, from initial engagement to lead capture, ultimately helping to grow the subscriber base and expand the reach of the blog content. Therefore, the selected answers accurately identify key tactics for leveraging blog posts to generate leads, emphasizing the importance of strategically placed CTAs and subscription forms in driving reader engagement and conversion.

Which of these data points is not tracked on the Performance tab of a blog post?

By

Which of these data points is not tracked on the Performance tab of a blog post?

  • Entrances
  • Submissions
  • Engagement type
  • Referral source
  • Revenue

 

Explanation: The selected answer, Revenue, is correct. While the Performance tab of a blog post in HubSpot provides various insightful metrics regarding the post’s performance, including page views, sessions, bounce rate, and conversion rate, it typically does not track revenue directly. Revenue is often a metric associated with e-commerce transactions or sales, and its attribution may involve tracking customer journeys beyond individual blog posts. Instead, the Performance tab primarily focuses on metrics related to user engagement, traffic sources, and conversions specific to the blog post itself. This includes tracking metrics such as entrances (number of times users entered the blog post), submissions (such as form submissions or downloads initiated from the blog post), engagement type (e.g., comments, shares), and referral sources (where the traffic to the blog post originated from). By providing these insights, the Performance tab empowers users to evaluate the effectiveness of their blog posts in attracting and engaging their audience, driving conversions, and informing their content strategy decisions. Therefore, the selected answer accurately identifies the data point that is not tracked on the Performance tab of a blog post, highlighting the platform’s focus on metrics relevant to content engagement and audience interaction rather than revenue generation.

Where can you view data about an individual blog post’s performance in HubSpot?

By

Where can you view data about an individual blog post’s performance in HubSpot?

  • In the Performance tab of that blog post
  • On your Marketing dashboard
  • In a contacts attribution report
  • In the Optimize tab of the blog post editor

 

Explanation: The selected answer, In the Performance tab of that blog post, is correct. In HubSpot, the Performance tab of a blog post provides comprehensive data and analytics regarding the specific blog post’s performance. This includes metrics such as page views, sessions, bounce rate, average time on page, and conversion rate, among others. By accessing the Performance tab, users can gain valuable insights into how well their blog post is performing, allowing them to assess its effectiveness in driving traffic, engagement, and conversions. These insights enable users to identify successful content strategies, optimize underperforming posts, and refine their overall content marketing approach. Therefore, the selected answer accurately identifies the location within HubSpot where users can access detailed performance data for individual blog posts, emphasizing the platform’s capability to provide valuable analytics to support data-driven decision-making in content marketing efforts.

True or False? You should use a different theme for every page on your website.

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True or False? You should use a different theme for every page on your website.

 

  • True

 

  • False

 

Explanation: False. The statement is correct. It is not necessary to use a different theme for every page on your website. In fact, using a consistent theme across all pages of your website is typically recommended for several reasons. Firstly, consistency in design and branding helps to establish a cohesive and professional appearance for your website, enhancing user experience and brand recognition. By using the same theme throughout your site, visitors can easily navigate between pages without experiencing jarring changes in design or layout. Additionally, maintaining a consistent theme simplifies website management, as updates and modifications to the theme can be applied universally, ensuring uniformity across all pages. This approach also streamlines the content creation process, as users can leverage pre-designed templates and modules provided by the theme to maintain a consistent structure and style across different pages. Therefore, the statement ‘False’ accurately reflects the best practice of using a consistent theme across all pages of your website, emphasizing the benefits of coherence, professionalism, and efficiency in web design and management.

What is the final step you should take before publishing a page?

By

What is the final step you should take before publishing a page?

 

  • Preview the page
  • Add a canonical URL
  • Make sure you only have one H1 header
  • Schedule the page to publish at a later date and time
  • Share it on social media